Brand Manager – Brand, PR, Personal Branding
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Job Description
Brand Manager für nutri+, eine vegane Fitness- und Pflanzenlebensstilmarke. Entwicklung von Markenstrategie, PR und Personal Branding für Geschäftsführung und Teammitglieder.
Responsibilities:
- Further develop brand strategy, positioning, target audiences and core messages
- Ensure consistent and recognizable communication across all relevant channels
- Develop relevant topics, stories and communication opportunities for the brand
- Build PR and public relations and coordinate collaboration with media, partners and external service providers
- Develop a personal branding strategy for the executive team and selected team members
- Support brand ambassadors with topic ideation, positioning and content planning
- Create strategic briefings and work closely with the marketing and design teams
- Monitor the market, target groups and competitors and derive relevant topics and opportunities
- Analyze the impact of brand communication and continuously optimize it
- Establish long-term partnerships
Requirements:
- At least 3 years of experience in brand management, brand communications, PR or a comparable position
- Understanding of brand building, positioning and long-term brand development
- Strong sense for target audiences, storytelling and relevant communication topics
- Ability to translate complex content into clear, understandable and emotionally engaging messages
- Strategic, independent working style and a pronounced hands-on mentality
- Ability to bring different stakeholders together and work closely with marketing, design and executive management
- Very good German language skills and an excellent command of language
- Initiative, sense of responsibility and enthusiasm for actively building a new area
- Identification with the values and philosophy of nutri+
- Residence in Germany
Benefits:
- 100% remote – work from anywhere in Germany
- Gross annual salary of €50,000 - €65,000 for full-time (40 hours/week)
- 30 days of vacation per year
- Newly created position with a high degree of creative freedom
- Opportunity to build our brand, PR and personal branding from the ground up
- Close collaboration with our executive management
- Motivated, committed team with a shared mission
- Regular team events
- Monthly non-cash benefits via Edenred
- Attractive employee discounts
- Opportunity to have a direct impact on the success of a sustainability-oriented company
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