Brand Insights Manager
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Job Description
Brand Insights Manager delivering impactful data insights for top FLB brands through client partnerships and Launchmetrics products. Responsible for shaping marketing strategies and building customer relationships.
Responsibilities:
- Understand customers' marketing and communication goals to precisely scope their needs and priorities in terms of strategy and measurement
- Be accountable for its customers portfolio, report on customer accounts’ health and join regular account reviews with clients to ensure regular communication around priorities, reporting, data, needs, and ultimately ensure renewals
- Ensure that appropriate client contacts, documentation, reviews, reports, and risk are added to Salesforce and are kept up-to-date regularly
- Make sure to deliver customers’ reports & analysis on time, responsible for customers training and proactively communicate on product improvements, data update, etc.
- Collect customer needs and share feedback around new KPIs and measurement analyses to internal teams, piloting new developments alongside customers
- Identify opportunities for upsell and cross sell. Nurture them through handover to the sales team, and support the pre-sales process as a data and consulting expert
- Be an expert on platform functions and data to become a strategic advisor for clients, continuously driving value and ROI- connecting their goals to outcomes and developing relationships with multiple stakeholders and customer teams
- Identify trends and patterns in datasets to build detailed and insightful reports, utilizing quantitative and qualitative analyses to make recommendations around brand performance
- Present actionable reports to customers, acting as a thought leader to make recommendations around their brand performance
- Be an expert and evangelist of Launchmetrics’ unique measurement methodology
Requirements:
- Minimum 5 years experience with data analytics and management
- Intermediate Excel skills and appetite for analysis and writing data-driven insights
- Confident in leading presentations through storytelling to customers, engaging across different levels of their organization
- Strong relationship building and influencing skills
- Demonstrate an ability to adapt to complex and changing environments
- Strong project management skills
- Ability to understand customers’ business challenges and needs
- Innate curiosity and enthusiasm for doing new things in new ways
- Perceptive and sensitive to the needs and motivations of others
Benefits:
- Growth and advancement possibilities
- Learning and development allowance
- A benefits package tailored to each location
- Flexible work arrangements
- Support for establishing your home office
- Other perks
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