General Manager – Desert States
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Job Description
General Manager expanding Lofted Spirits’ Bardstown Bourbon and Green River sales across five states. Leading distributors, accounts, promotions, events, and regional brand growth.
Responsibilities:
- Execute the strategic plan and expand sales across Nevada, Arizona, New Mexico, Washington, and Alaska
- Lead personnel development, regional growth, and distributor and account partnerships
- Manage direct sales for Bardstown Bourbon Company and Green River Bourbon
- Engage distributors and maintain communication with business development managers and on-premise and off-premise accounts
- Acquire new business within existing and new accounts
- Achieve regional goals for volume, profitability, distribution, and product velocity
- Coordinate representation to secure new on-premise and off-premise distribution
- Work with the National Accounts and National Chain teams to drive business and fulfill local authorizations and mandates
- Develop and maintain relationships with retailers and distributors
- Present annual brand plans and supporting programming to distributor partners
- Secure new distribution and introduce new and limited-release bourbons to key accounts
- Execute promotions, Bourbon Dinners, whiskey festivals, and account-level activations
- Train accounts, distributors, and consumers on company products and brand stories
- Travel to Kentucky distilleries to strengthen commercial partners’ product knowledge
- Oversee local Single Barrel programs
- Attend market blitzes, ride-withs, sales meetings, and distributor partner activities
- Complete required daily and weekly administrative reporting and communications
- Maintain sales goals and territory budgets
- Oversee distribution of merchandise and point-of-sale materials
- Visit accounts and attend events during evenings and weekends as needed
- Maintain sales-call, account, and personnel records in Karma, VIP, and Salesforce
- Build localized selling stories using data to identify brand-development opportunities
- Perform other assigned duties
Requirements:
- Prior experience in sales positions
- Experience managing multi-state distributor networks
- Prior alcoholic beverage sales experience preferred
- Strong ties and established relationships in the beverage community in the assigned region
- Strong verbal and written communication skills
- Understanding of the retail and on-premise buyer mindset; experience buying or bartending is a plus
- Knowledge of and passion for bourbon, whiskey, and spirits
- Excellent time management, organization, and coordination skills
- Proficiency with Windows, Microsoft Office Suite, and CRM systems such as Karma
- Business acumen and ability to collect, assess, and interpret relevant information and make sound decisions
- College degree from an accredited university preferred but not required
- Reliable transportation and ability to travel continuously to accounts
- Ability to work nights, weekends, and sometimes more than 40 hours per week
- Ability to lift up to 50 pounds, push, pull, sit, and stand
- Must currently reside in the assigned territory: Las Vegas or Phoenix
Benefits:
- Company Bonus Program participation
- Travel reimbursement program for job-related transportation expenses
- Medical, dental, vision, life, and disability insurance for employee-only coverage with no employee contributions
- Full-immersion learning/training experience at state-of-the-art distilleries in Bardstown and Owensboro, Kentucky
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