Brand Manager
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Job Description
Brand Manager for DEWALT responsible for marketing campaigns and strategy alignment with global teams. Collaborating on content creation and cross-functional engagement for brand growth.
Responsibilities:
- Manage marketing campaigns, create comprehensive media plans and support experiential activations
- Partner with Global Brand team to ensure alignment on brand messaging and positioning
- Develop media briefs and plans as well as define campaign objectives alongside the Media team and external agencies
- Keep cross-functional teams informed and engaged on marketing plans to drive business growth
- Partner with internal insights team to understand user segments experience
- Work with Creative Studio team to create content for marketing campaigns
Requirements:
- 3-5 years of brand marketing experience
- Bachelor’s degree in marketing
- Experience in Brand Campaign Development & Execution
- Experience with launching brand marketing campaigns that include paid media, developing content & messaging strategies, leveraging insights to drive decisions, and reporting out on performance
Benefits:
- Medical, dental, life, vision, disability, 401(k)
- Employee Stock Purchase Plan
- Paid time off
- Tuition reimbursement
- Discounts on Stanley Black & Decker tools and other partner programs
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