Brand Marketing Associate Director
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Job Description
Brand Marketing Associate Director at ImmunityBio focusing on commercial/brand expansion of Anktiva. Developing and implementing marketing strategies for the U.S. and Canada markets.
Responsibilities:
- Assist in the development of product marketing strategy and implementation plans, including the creation of disease-specific messaging, initiatives, promotional materials, and promotional education programs
- Lead the Health Care Provider (HCP) strategy development and work with agency partners to execute omnichannel strategies for HCPs
- Lead the development for brand marketing planning and tools for market access as well as build the value story with the Market Access team to drive product growth in assigned segment (.e., Payor, Government)
- Create and execute a comprehensive, integrated tactical plan including digital initiatives to drive peer-to-peer education and awareness across hospitals and integrated delivery networks (IDNs) nationally and locally
- Partner with the Training Director to identify and develop product focused sales training
- Partner with Brand Director and data analytics team to develop materials, presentations, scorecards/measurements for internal and external audiences to articulate strategy, validate key metrics, and track execution, effectiveness and financial implications
- Assist in the management of the Promotional Review Committee (PRC) process by being the brand lead in process improvement with key internal stakeholders in Medical, Legal & Regulatory Affairs
- Cultivate and maintain strong relationships with local and national key opinion leaders (KOLs)
- Develop and maintain strong relationships with other functional areas and internal strategic partners (i.e. Sales, Promotional Review Committee, Medical, Regulatory Affairs, Clinical, Legal etc.)
- Play key role in managing agency and external vendor relationships
- Ensure marketing spend is tracking to target
- Perform ad-hoc and cross-functional duties and/or projects, as assigned, to support business needs and provide developmental opportunities
Requirements:
- Bachelor’s degree in life science, business, marketing or other relevant specialty required
- Master’s Business Administration (MBA) preferred
- 8+ years of commercial and/or marketing experience in the pharmaceutical or biotech industry, with experience in managing and launching a specialty or biotech product required
- Proven track record of developing marketing strategies and tactics, with a focus on solid implementation of tactics through a combination of individual and team efforts required
- Experience with managing complex commercial challenges requiring detailed analyses and presentation of strategic recommendations required
- Experience in managing external agencies and vendors on a day-to-day basis, and managing promotional budgets required
- Solid experience in executing omni channel marketing programs required
- Experience in marketing drugs and/or devices in oncology, rare diseases or orphan therapeutic areas is highly preferred
- Pan Tumor brand marketing experience is a major plus
- Prior sales and/or sales management experience is a definite asset
Benefits:
- Medical, Dental and Vision Plan Options
- Health and Financial Wellness Programs
- Employer Assistance Program (EAP)
- Company Paid and Voluntary Life/AD&D, Short-Term and Long-Term Disability
- Healthcare and Dependent Care Flexible Spending Accounts
- 401(k) Retirement Plan with Company Match
- 529 Education Savings Program
- Voluntary Legal Services, Identity Theft Protection, Pet Insurance and Employee Discounts, Rewards and Perks
- Paid Time Off (PTO) includes: 11 Holidays
- Exempt Employees are eligible for Unlimited PTO
- Non-Exempt Employees are eligible for 10 Vacation Days, 56 Hours of Health Pay, 2 Personal Days and 1 Cultural Day
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