Director – Brand
Employment Information
Report this job
Job expired or something wrong with this job?
Job Description
Director of Brand shaping Sprinto’s trust-platform brand strategy, storytelling, and communications. Leading brand architecture, creative direction, social media, PR, and cross-functional GTM initiatives.
Responsibilities:
- Own Sprinto’s brand architecture and positioning end-to-end, defining brand pillars, values, and unique value proposition
- Develop and refine brand voice and visual identity guidelines
- Craft and champion Sprinto’s brand narrative and storytelling across all platforms
- Oversee content and campaigns communicating Sprinto’s mission and product story
- Collaborate with Product Marketing, Demand Gen, Design, Sales (GTM), and other teams on product launches, growth campaigns, and sales enablement
- Ensure external touchpoints and internal initiatives reflect a unified brand strategy aligned with business objectives
- Own social media strategy, PR, and communications programs
- Drive presence on LinkedIn, Twitter, and other relevant channels
- Manage public relations efforts, thought leadership content, and influencer/partner relationships
- Provide creative direction for marketing assets, website experience, brand campaigns, and videos
- Ensure ads, collateral, event booths, and other creative materials adhere to brand guidelines
- Manage external agencies or contractors developing creative work
- Establish and enforce brand guidelines across touchpoints
- Audit customer-facing content and internal materials for brand consistency
- Provide brand training and resources for company-wide adoption
- Define brand performance metrics such as brand awareness, NPS, share of voice, and engagement
- Monitor the impact of brand initiatives and report KPIs to leadership
- Use data-driven insights to refine brand strategy and execution
Requirements:
- 10+ years of experience in brand marketing, brand management, or communications roles within B2B technology or SaaS companies
- Proven track record of scaling a brand at a high-growth or mid-stage company
- Deep expertise in brand strategy, including architecture, positioning, messaging, and tone of voice
- Demonstrated success leading or contributing to major rebranding or brand elevation projects
- Excellent collaboration and leadership skills; experience working cross-functionally with GTM, design, and executive teams
- Strong understanding of the U.S. market and enterprise SaaS buying context
- Hands-on experience in social media, PR, and communications strategy
- Outstanding storytelling and writing skills
- Portfolio of content/campaigns is a plus
- Experience managing creative teams and external agencies
- Data-driven mindset with experience in brand metrics and campaign analysis
- Comfortable working in a remote, fast-paced, high-ownership environment
Benefits:
- 100% remote work
- Generous annual co-working allowance
- USD 1,000 annual learning and professional development allowance
- Unlimited leave
- Health insurance with coverage up to INR 10 lakh for you and your family
- Accident protection of an additional INR 10 lakh
- Life insurance worth 3x your annual salary
- INR 35,000 workspace setup allowance
Similar Jobs
Senior Director, Product Marketing – Brand
Senior Director expanding Gametime’s brand and product marketing. Connecting consumer insights, positioning, and go-to-market execution to grow its live-event ticketing platform.
Brand Manager – Eastern Europe
Amazon Brand Manager optimizing brand performance on Amazon through data analysis, pricing, PPC, reporting, and P&L management. Driving sales growth and cost reduction for e-commerce products.
Brand Manager – Brand, PR, Personal Branding
Brand Manager für nutri+, eine vegane Fitness- und Pflanzenlebensstilmarke. Entwicklung von Markenstrategie, PR und Personal Branding für Geschäftsführung und Teammitglieder.
Senior Brand Media Manager
Senior Manager, Brand Media at CrowdStrike responsible for global brand media strategy and execution. Driving brand awareness and market impact through innovative media partnerships and campaigns.
Senior Brand Strategy Lead, APAC
Senior Brand Strategy Lead for APAC at Airbnb managing brand narratives across multiple culturally diverse markets. Collaborating with marketing leads to ensure local relevance in branding initiatives.
Senior Brand Manager – Canada
Senior Brand Manager translating global brand strategies into local execution for Moose Toys in Canada. Driving brand performance and managing marketing campaigns in the Canadian consumer market.
Brand Manager – Canada
Brand Manager for Moose Toys managing strategy and marketing campaigns in the Canadian market. Responsible for brand performance, growth, and cross-functional collaboration.
Brand Launch & Marketing Assistant
Brand Launch & Marketing Assistant supporting The Cultivated Life in managing brand launch across various marketing channels and events.
Brand Manager – Integrated Marketing
Brand Manager for OLIPOP, leading integrated marketing campaigns and ensuring brand cohesion. Collaborating with various teams to drive consumer communications and business objectives.
Director, Brand and Content Strategy
Director of Brand and Content Strategy at Precision Medicine Group. Developing and executing integrated content strategies to strengthen market position and drive engagement.
Brand Manager
Brand Manager overseeing marketing strategies for team.blue in Greece. Driving brand performance and managing marketing campaigns within a fully remote setting.
Director, Brand & Agency Sales
Director, Brand & Agency Sales at CivicScience leveraging advertising and data solutions to drive revenue. Spearheading revenue growth initiatives across Display, OLV, CTV, and Native channels.
Director of Brand, Media
Director of Brand + Media leading brand strategy and media outreach for WarriorBabe's women-centric fitness movement. Focus on community engagement and affiliate marketing for growth.
Senior Brand Strategist
Senior Brand Strategist supporting the overall Medavie brand and its divisions. Collaborate on strategies to enhance brand reputation and performance within a national health solutions organization.
Director, Brand Experience
Director of Brand Experience at Connexus Credit Union shaping marketing strategies for member growth. Leading creative teams and driving marketing excellence across all channels.
Senior Manager, Brand Strategy – Engagement
Senior Manager of Brand Strategy at Fuze Health enhancing healthcare marketing initiatives across multiple channels. Collaborating on brand messaging and integrated marketing campaign development.
Brand Communication Manager
Brand Communication Manager executing content strategies to elevate founders' presence in digital marketing. Collaborating with teams to develop insightful, high-quality content for industry recognition.
Brand Messaging Strategist
Brand Messaging Strategist at BRIGHTSCOUT shaping brand communication for tech businesses through storytelling and messaging systems. Collaborating across teams to ensure alignment of verbal and visual brand identities.
Brand Marketing
Brand Marketer driving high-impact partnerships and campaigns to amplify ElevenLabs' AI presence across various audiences. Collaborating across teams for impactful activations with a focus on brand consistency.
Senior Brand Marketing Manager
Senior Brand Marketing Manager leading creative, community-focused campaigns for thatgamecompany in North America. Responsible for brand planning, project management, and community advocacy.