Brand Marketing Lead
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Job Description
Strategic brand marketing lead helping define and scale brand in competitive legal AI landscape. Crafting strategy, overseeing brand initiatives, and driving authority and visibility.
Responsibilities:
- Define and evolve our brand strategy, architecture, and positioning in a competitive legal AI landscape
- Clarify and *own* our category narrative and value proposition for enterprise legal buyers
- Establish the company as a defining voice in legal AI — shaping how the market understands the category, not just participating in it
- Drive measurable growth in share of voice, brand visibility, and brand authority across priority channels
- Partner with Product and Executive Leadership to translate product innovation into differentiated, market-shaping messaging
- Lead brand research, voice-of-customer insights, and competitive analysis to identify whitespace and narrative opportunities
- Proactively monitor and outperform competitors in brand presence, thought leadership, and executive visibility
- Own the company’s core messaging framework, brand voice, and tone
- Ensure consistency and amplification across website, campaigns, sales enablement, PR, events, partnerships, and thought leadership
- Elevate executive and company storytelling across media, industry forums, customer communications, and strategic announcements
- Build a strong executive platform that increases credibility, visibility, and industry influence
- Work with our Creative Director to design and scale visual identity systems that reflect enterprise credibility and modern AI innovation
- Oversee website evolution and all major brand touchpoints as strategic demand drivers
- Create bold, high-impact brand moments (launches, reports, events, campaigns) that increase brand “fame” in the market
- Partner with Growth and Product Marketing to ensure brand drives pipeline, conversion, and revenue impact
- Build brand programs that increase awareness, trust, and preference among legal decision-makers
- Develop integrated campaigns that extend beyond performance marketing to increase long-term brand equity
- Establish brand measurement frameworks (awareness, perception, preference, share of voice, sentiment, authority metrics, etc.)
- Define clear KPIs for brand visibility, narrative ownership, and category leadership
- Build systems to track brand lift and competitive narrative positioning in a fast-moving AI landscape
- Manage creative agencies, PR partners, and freelancers to amplify brand reach and authority
- Build the brand function from the ground up, including scalable systems and processes
- Hire and mentor brand and creative talent over time
- Support with other responsibilities and strategic projects as required
Requirements:
- 8–12+ years of experience in brand marketing, ideally within B2B SaaS
- Experience in high-growth or venture-backed environments (Series B–D preferred)
- Proven ability to define and evolve brand positioning in a competitive category
- Strong storytelling instincts with the ability to simplify complex technology
- Experience marketing to enterprise audiences; familiarity with legal-tech or regulated industries is a plus
- Strategic thinker who is also execution-oriented
- Data-informed approach to brand building
- Excellent cross-functional collaboration skills
Benefits:
- Embrace autonomy and accountability in a flexible work environment; we focus on outcomes and empower you to determine how to get the job done
- Access our company-paid group benefits for you and your family, with $1,000 towards mental health support
- Disconnect during our holiday closure and take advantage of our generous time off policies throughout the year
- Enjoy monthly paid meals, an annual wellness allowance to support your well-being and parental leave top-ups as your family grows
- Secure your stake in our success; you’ll receive competitive stock option grants as a pivotal early employee
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