Marketing Manager – Creative Campaign Lead, Brand Marketing Champion
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Job Description
Marketing Manager for Acuity Brands leading creative campaigns for architectural lighting products. Collaborating with teams to translate business goals into action with innovative marketing strategies.
Responsibilities:
- Generate and lead original, compelling marketing campaigns aligned with brand identity and product strengths.
- Collaborate with writers, designers, photographers, videographers, animators, and 3D render artists to bring campaigns to life.
- Translate business goals and brand strategy into actionable campaign plans with clear deliverables, timelines, and performance goals.
- Act as an internal advocate and educator for the company’s marketing approach and foster collaboration across teams.
- Drive the creation of visual storytelling assets including photography, video content, rendered environments, and customer testimonials.
- Coordinate with digital, design, and communications teams to ensure successful execution across all channels.
- Ensure all content aligns with brand standards and maintains a high level of quality and accuracy.
- Experiment with new technologies, including AI-powered marketing tools, and share insights with the team.
Requirements:
- Bachelor’s degree in marketing, communications, design, or related field required.
- Minimum of 3 years of marketing experience required, ideally within a design-focused or B2B product environment (lighting, architecture, interiors, manufacturing, etc.).
- Demonstrated success developing and executing creative marketing campaigns required.
- Experience collaborating with creative contributors and content production teams required.
- Strong understanding of marketing channels and campaign coordination required.
- Excellent written and verbal communication skills in French required.
- English proficiency required to collaborate with teams, partners, and clients across Canada and North America.
Benefits:
- Reasonable accommodations for applicants with disabilities
- Equal opportunity employer
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