Associate Director, Brand Strategy
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Job Description
Associate Director, Brand Strategy responsible for managing pharmaceutical marketing strategies and leading collaboration across teams. Delivering high quality work for life science industry clients while mentoring junior team members.
Responsibilities:
- Proactively inform and develop new approaches, ideas, and services
- Guide and serve as a go-to subject matter expert for a strategic point-of-view on specific client challenges or marketplace dynamics
- Oversee the brand and communications direction of an account in partnership with the Account Lead and Creative Lead
- Create and steward brand strategies, defining them and building them over multiple campaigns/activities
- Frame thinking and place in its proper context by: Isolating a business' problems with a brand and communications can affect. Isolating the roles of the brand, communication, and communication channels within business plans—thinking for tomorrow and not just today.
- Promote the brand purpose and ensure that it lives across all main touch-points and communications
- Identify additional opportunities for growing assigned accounts, both in the world and within the agency
- Forge relationships with internal members of senior leadership, with diverse teams and departments (Creative, Account, etc.)
- Track the success of campaign and accounts and manage the award submission process
- Develop the skills of and mentor junior team members
Requirements:
- 5+ years total business experience is required
- 4+ years in pharmaceutical marketing or communications agency experience is required, with demonstrated career progress focused on expanding engagement and driving innovation
- Bachelor's degree in life sciences, marketing, or communications
- Experience developing successful pharmaceutical marketing strategies
- Expertise with a focus on using insights, developing strategies into a brand plan, and working in a multi-platform ecosystem
- Demonstrated people management experience
- Can present marketing and strategic plans to main client decision makers
- Demonstrated leadership in a collaborative environment
Benefits:
- Great compensation packages
- Outstanding company paid benefits including medical, dental, 401(k), tuition reimbursement and flexible time off
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