Marketing & Brand Manager
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Job Description
Marketing & Brand Manager responsible for driving brand awareness and growth strategy for a rapidly growing AI company. Collaborating with cross-functional teams to optimize marketing efforts across regions.
Responsibilities:
- Develop and execute data-driven marketing strategies to drive pipeline growth and brand awareness.
- Analyze customer behavior, buying patterns, and regional market dynamics to inform campaigns and positioning.
- Track and report on key performance metrics (ROI, CAC, conversion rates, etc.) and continuously optimize marketing efforts.
- Partner with sales to align marketing initiatives with revenue goals and customer acquisition strategies.
- Own and evolve the company’s brand identity across all channels.
- Lead content creation efforts including case studies, videos, social media, and website content.
- Plan, execute, and optimize trade shows, conferences, and industry events.
- Identify and pursue new opportunities for brand exposure in key markets.
Requirements:
- Bachelor’s degree in Marketing, Business, Communications, or a related field (or equivalent practical experience).
- 5+ years of experience in marketing, brand management, or growth roles, preferably in B2B or technology-driven companies.
- Proven track record of driving market growth and increasing brand awareness in startup or high-growth environments.
- Hands-on experience planning and executing trade shows, conferences, and field marketing initiatives.
- Experience analyzing customer behavior, market trends, and campaign performance to inform strategy.
- Demonstrated ability to work cross-functionally with sales, product, and leadership teams to drive revenue outcomes.
Benefits:
- Medical, dental, and vision insurance for you and your dependents
- 401(k) with 100% company match
- 20 days paid time off
- Parental leave
- Paid sick leave
- Wellness or gym stipend
- Learning and development support
- Equity/Bonus
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