Brand Manager
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Job Description
Brand Manager responsible for managing brand strategy and product portfolios at a healthcare provider. Developing corporate brands and ensuring market share targets are met, collaborating with cross-functional teams.
Responsibilities:
- This position is responsible for managing the brand and marketing strategy and ongoing management of the portfolio of product brands.
- Scope includes responsibility for developing the global corporate brands, including brand development, brand statements, brand positioning, new brands and potential brand acquisitions.
- Position supports the broader business unit to realize stated market share targets and annual sales and gross profit budgets on a country-by-country basis by working in close coordination with the Henry Schein Brand Product Management, Product Content and Commercial Teams.
- This role is also responsible for sub-brand strategy, packaging standards/guidelines, and defining competitive benchmark brands to provide guidance on pricing and promotion activities.
- Define detailed positioning of any existing or new brand to ensure clear understanding of brand value proposition, positioning relative to benchmark competitive brands, packaging and design elements.
- Collaborate with business unit leadership to own and defend these brands to ensure a consistent global brand with a clear value proposition to both customers and internal sales/marketing/merchandising team members.
- Develop product positioning and support product launch strategy based on forecast metrics.
- Define and develop annual marketing strategy that supports business goals.
- Manage and track annual marketing budget.
- Define and manage the in-market portfolio strategy — including discontinuation of low-performing SKUs, identification of gaps/opportunities.
Requirements:
- Typically 8 or more years of increasing responsibility and complexity in terms of any applicable professional experience.
- Knowledge of the healthcare or dental market preferred
- Advanced brand management skills with demonstrated ability to create, launch and manage successful global product brands
- Understand, interpret and act on financial information and data that contributes to business results and profitability
- Strong research skills with ability to develop, implement and interrupt voice of customer research on brand and product insights
- Content development, business process planning and marketplace assessment
- Requires creativity, conceptualizing, project management and collaboration skills in a matrix environment
- Ability to plan and manage successful projects; understand available resources, develop timeline, budget, assign tasks and areas of responsibility
- Excellent planning and organizational skills and techniques
- Ability to lead virtual teams
Benefits:
- Medical, Dental and Vision Coverage
- 401K Plan with Company Match
- PTO
- Paid Parental Leave
- Income Protection
- Work Life Assistance Program
- Flexible Spending Accounts
- Educational Benefits
- Worldwide Scholarship Program
- Volunteer Opportunities
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