Business Marketing Executive
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Job Description
Business Marketing Executive at Launchmetrics leading planning and execution of impactful events. Collaborating with teams on logistics and content development across key industries.
Responsibilities:
- Lead the planning and execution of high-impact digital and in-person events across key industries
- Coordinate the planning and execution of online and in-person events, including product webinars, flagship thought-leadership events, and smaller targeted physical events
- Manage end-to-end event logistics, including scheduling, speaker coordination, venue research and agreements, asset preparation, attendee management, and budget oversight
- Develop event-related content and slides, as well as event landing pages and value propositions
- Build and manage event registration pages using tools like Unbounce and WordPress
- Collaborate with various teams to align on event objectives, promotion plans, and audience engagement strategies
- Oversee promotion of events to drive registration and attendance
- Manage the follow-up strategy and activities from events, coordinating efforts to ensure timely and effective lead nurturing
- Assist in post-event processes, including reporting, content repurposing, feedback collection, and follow-up coordination
- Track and analyze key event metrics and provide regular insights and recommendations for continuous improvement
- Leverage AI tools to streamline event planning and operational workflows
- Travel to key regions to manage and oversee local events
Requirements:
- 3-4 years of experience in event coordination
- Bachelor’s degree in Marketing, Communications, Event Management or a related field
- Strong organizational and time management skills with exceptional attention to detail
- Clear and confident communication skills, both written and verbal
- Ability to collaborate effectively with internal and external stakeholders
- Resourcefulness and problem-solving ability, especially in live event environments
- A proactive mindset with the ability to take initiative and work independently when needed
- Experience with tools like Unbounce, WordPress, and Salesforce a plus
Benefits:
- flexible work arrangements
- learning and development allowance
- benefits package tailored to each location
- support for establishing your home office and other perks
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