Campaign Operations Specialist
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Job Description
Campaign Operations Specialist building and optimizing AI-enabled marketing automation for Skillsoft, a global skills-management platform. Managing Pardot, Salesforce, nurture programs, segmentation, QA, and campaign insights.
Responsibilities:
- Own the end-to-end design, build, and execution of marketing campaigns across email, nurture, and event channels, aligned to campaign strategy and SLAs
- Build, QA, and continuously optimize multi-stage nurture flows and lifecycle journeys
- Develop and implement precise audience segmentation for targeted, personalized campaign delivery
- Partner with the Campaign Operations Lead on taxonomy, field mappings, and naming across MCAE, SFDC, Data Cloud, and 6sense
- Identify workflow friction and help design streamlined, automated processes
- Turn performance data into actionable channel insights
- Apply AI workflows beyond native MCAE/SFDC to accelerate builds, QA, data cleanup, and insight generation
- Prototype lightweight AI-assisted automations to scale without headcount
- Support lead scoring and routing models for accurate and timely assignment to BDRs and Sales
- Maintain SFDC campaign creation, synchronization, and hygiene for accurate campaign membership and attribution
- QA audience, links, tracking, personalization, and rendering before launch
- Ensure campaign activity complies with GDPR, CCPA, CAN-SPAM, and internal governance standards
- Collaborate with Campaign Operations, Field Marketing, Campaign Managers, BDR, Marketing Operations, and IT
- Document campaign processes, SOPs, and AI-enabled workflows
Requirements:
- 5+ years of professional campaign operations, marketing automation, or email marketing experience with a Bachelor’s degree in marketing, communications, business, or a related field
- Deep, hands-on expertise in Marketing Cloud Account Engagement (Pardot), including program builds, Engagement Studio, scoring, and lead nurturing best practices
- Strong working knowledge of the Salesforce platform, including MCAE integration with Sales Cloud, campaign objects, and lead flow
- Hands-on experience using AI tools to accelerate work, evaluate data, and automate tasks
- Comfort working with data structures, field mappings, and naming conventions, with an eye for consistency and governance
- Practical knowledge of HTML/CSS for email
- Experience with UTM tagging and analytics tools such as Google Analytics, Looker, or HockeyStack
- Experience designing and analyzing A/B tests
- Detail-oriented with precision and accuracy across campaign builds, data segments, and reports
- Ability to turn campaign and channel data into clear insights and recommendations
- Ability to organize, prioritize, and drive multiple campaigns to on-time completion
- Clear written and verbal communication of technical detail to technical and non-technical partners
- Enthusiasm for adopting new tools, AI workflows, and evolving ways of working
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