Casting Director, UGC Creators
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Job Description
Casting Director responsible for sourcing and managing UGC creators for Everyday Dose. Ensuring high-quality, on-brand content through effective casting and performance feedback.
Responsibilities:
- Source UGC creators across platforms (TikTok, Instagram, YouTube Shorts, etc.)
- Identify creators who: Feel credible and trustworthy on camera, speak naturally about wellness, routines, and real life, and align with Everyday Dose’s core customer (especially women 35–55)
- Cast creators for: Paid social ads, testimonials, educational content, lifestyle and ritual-driven creative, and maintain a high-quality, diverse creator roster
- Develop audition briefs and prompts
- Evaluate creators on: On-camera presence, believability, emotional resonance, ability to follow directions, and performance potential (not just vibes)
- Pressure-test creators for repeatability and longevity, not one-off hits
- Own creator onboarding, expectations, and ongoing communication
- Partner with Creative Strategy to: Match creators to the right creative territories and provide feedback based on performance data
- Manage creator output volume, timelines, and consistency
- Build long-term relationships with top-performing creators
- Work closely with Growth and Creative to understand: Which creators perform, why they perform, and when they fatigue
- Use performance data to refine casting decisions
- Sunset underperforming creators and scale winners with intention
- Build scalable systems for: Creator sourcing, tracking performance by creator, contracting and usage rights
- Help establish best practices around creator diversity, authenticity, and brand safety
Requirements:
- 3–6+ years experience in: UGC casting, creator management, performance creative operations, influencer marketing with a performance lens
- Deep understanding of: What makes UGC convert (and what kills trust) and platform-native content styles
- Highly organized, proactive, and opinionated (in a good way)
- Strong taste and intuition but grounded in results
- Comfortable working cross-functionally and fast
Benefits:
- Competitive salary
- Health insurance
- Health stipened
- 401K
- Unlimited PTO
- Unlimited Everyday Dose
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