Associate Director, Product Experience
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Job Description
Associate Director for product experience managing digital touchpoints and user journeys at National University. Driving optimization, personalization, and innovation for prospective student engagement.
Responsibilities:
- Own day-to-day optimization, testing, and experience QA of core digital experiences.
- Ensure experiences are functioning as intended and aligned to UX standards.
- Define and drive A/B testing and experimentation opportunities.
- Lead the optimization of end-to-end user journeys across web, CRM, and enrollment touchpoints.
- Identify and address journey-level friction points and gaps.
Requirements:
- Bachelor’s degree in design, human-computer interaction, or a related field.
- 7+ years of experience in digital experience, product strategy, personalization, or innovation roles.
- Proven experience partnering closely with CRM and marketing automation teams.
- Strong understanding of lifecycle journeys, triggers, segmentation, and user signals.
- Demonstrated experience driving personalization and experience intelligence.
- Strong experience and performance orientation.
Benefits:
- comprehensive well-being benefits for you and your family
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