Freelance Operational Marketing Director
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Job Description
Directeur marketing opérationnel pilotant l’acquisition payante et le growth pour une entreprise de formation et de leadership. Optimisation des funnels, management media buying et diversification vers SaaS, e-commerce et BtoB.
Responsibilities:
- Define and drive the multichannel acquisition strategy on Meta Ads, Google/YouTube Ads and TikTok Ads
- Create, launch and optimize advertising campaigns on a daily basis
- Implement and maintain tracking and attribution using pixels, GA4, CAPI and UTM
- Manage the media budget and its allocation by channel and by offer
- Scope, prioritize and hold the media buying team accountable while remaining hands-on
- Upskill the media buying team
- Manage technical teams, including editors and funnel builders
- Drive OKRs/KPIs, ensure deadlines and execution quality, and document processes via SOPs
- Optimize funnels, landing pages, VSLs and offers in collaboration with the Social Media Strategist and the Sales team
- Reduce dependency on a single paid channel
- Produce weekly performance reporting and make budget allocation decisions
- Identify, test and launch new growth levers beyond the training product
- Integrate AI for acquisition, content production and new product development
- Contribute to B2B development and event attendance/fill-up
Requirements:
- Minimum 8 years of experience in digital marketing / growth
- 2 to 3 years in team leadership or management
- Experience in infoproduct businesses, high-end coaching or masterminds
- Proven track record of generating multiple millions of euros in revenue and running launches end-to-end
- Experience managing teams of 10 to 20 people
- Experience diversifying a company beyond its core offering
- Strong expertise in paid multichannel acquisition: Meta Ads, Google Ads, YouTube, LinkedIn, SEO, affiliate and partnerships
- Strong expertise in tracking and attribution: GA4, CAPI, pixels and UTM
- End-to-end conversion expertise: evergreen funnels, launches, webinars, VSLs, funnels, copywriting and CRO
- Proficiency with a CRM and its automation (e.g., ActiveCampaign)
- Ability to integrate AI for workflow automation, AI agents, content creation and process optimization
- Ability to align a team around clear OKRs/KPIs and documented processes
- Good knowledge of organic growth mechanics and social media: Instagram, YouTube, TikTok and LinkedIn
- Ability to activate influence levers: clipping, content creators, influencer partnerships and digital media relations
- Hands-on, rigorous, execution-oriented profile, comfortable with data analysis and A/B testing
- Direct communicator, able to unite a team and accept candid feedback
- Experience in infoproducts or product launches
- Occasional weekend availability during launches
Benefits:
- Long-term collaboration
- 100% remote
- Direct access to a recognized figure in the coaching and leadership sector
- Strategic role with real autonomy across a wide scope
- Integration into an established company with strong market presence
- Key role in structuring the brand's marketing strategy and diversification
- Fixed and performance-based variable compensation
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