Senior Director – Consumer Marketing
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Job Description
Lilly consumer marketing leader shaping US brand and experience strategy for life-changing medicines. Leading integrated campaigns, activation, performance, and marketing talent development.
Responsibilities:
- Shape the US Consumer Brand & Experience Strategy
- Lead planning, execution, and performance management of Activation & Engagement efforts
- Lead Campaign Strategy Briefs and integrate execution across Consumer Creative & Advertising, Communications, Media, and Digital teams
- Drive flywheel performance across PESO channels
- Collaborate with Global TA, US TA, and GCO teams
- Coach and develop top marketing talent
- Advance consumer marketing capabilities for future needs
- Develop consumer and market insights and localize patient flow models for target segments
- Co-shape US Consumer Strategy, value propositions, differentiators, KPIs, goals, strategic choices, and risk mitigation
- Define Consumer Activation & Engagement Plans, channel approaches, personalization priorities, and KPIs
- Develop Therapeutic Area Content Strategy and US Consumer Claims
- Develop Campaign Strategy Briefs, Experience Briefs, and Tactic Briefs
- Own the integrated consumer marketing plan, budget, and goals
- Orchestrate central capability teams for strategic alignment, coherence, efficiency, and performance
- Partner throughout campaign development and production, drive approvals, and represent the therapeutic area in OPDP processes
- Lead execution of non-core campaign activation efforts and manage MLRO approvals, Veeva, and lifecycle management
- Partner with BI&A to connect campaign, program, and tactic metrics to the US Consumer KPI Framework
- Build a high-performing team and foster an inclusive, accountable, trust-based culture
- Manage resources and facilitate trade-offs while maintaining standards
- Ensure compliance with company policies, processes, and external obligations
Requirements:
- Bachelor’s Degree
- Experience in healthcare or life sciences and direct-to-consumer marketing in regulated industries
- Strong track record leading US consumer marketing strategy and execution
- Experience managing matrixed internal and external teams
- Experience serving as a bridge and integrator across functions
- Authorization to work full-time in the United States without employer sponsorship or visa support
- Expert competencies in consumer and market analysis, insights, go-to-market strategy, channel innovation, digital innovation, content strategy, consumer experience design, consumer marketing, omnichannel measurement, performance optimization, and programmatic advertising (RTB)
- Significant experience managing agency or third-party selection for integrated creative and marketing services and driving excellence in an integrated agency team model
- MBA Degree preferred
Benefits:
- Company bonus, depending in part on company and individual performance
- Company-sponsored 401(k)
- Pension
- Vacation benefits
- Medical, dental, vision, and prescription drug benefits
- Flexible benefits, including healthcare and/or dependent day care flexible spending accounts
- Life insurance and death benefits
- Time off and leave of absence benefits
- Well-being benefits, including employee assistance program, fitness benefits, and employee clubs and activities
- Employee resource groups and support networks
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