Director, Marketing
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Job Description
Marketing Director leading product marketing, PR, community, events, and Linux marketing for Framework’s repairable consumer electronics. Managing four-person team while shaping launches and customer messaging.
Responsibilities:
- Own marketing strategy and execution across events, community, product marketing, Linux marketing, PR, and influencer marketing
- Lead, develop, and support a team of four
- Define strategy, optimize operational processes, and oversee campaigns and customer communications
- Own and manage the marketing team’s budget
- Align marketing and creative teams through launch campaigns and initiatives
- Partner with the product marketing manager to cover product marketing needs
- Lead GTM briefings for web, customer experience, and marketing teams
- Write product messaging and copy, define target audiences, and coordinate cross-functional marketing initiatives
- Lead media review cycles, including physical unit preparation
- Partner with hardware product managers, supply chain, and logistics teams to keep customers informed
- Maintain Framework’s commitment to radical transparency
Requirements:
- 5+ years of experience in marketing
- At least 3 years directly managing and developing a team
- Comfort spending part of the role as an individual contributor
- Hands-on experience owning physical product marketing end-to-end, including GTM planning, positioning, and messaging
- Experience ideally in consumer electronics, computer hardware, or another hands-on hardware category
- Familiarity with hardware DIYers, computer tinkerers, Linux enthusiasts, Linux-based software developers, or AI developers
- Experience coordinating with hardware product management, supply chain, and logistics teams
- Ability to set strategic direction for events, community, Linux marketing, PR, and influencer marketing
- Experience building and managing a marketing budget
- Excellent written and verbal communication skills
- Ability to translate technical hardware details into audience-appropriate messaging
- Willingness to travel roughly once every two months to Framework’s San Francisco office, plus occasional travel for events and photoshoots
Benefits:
- Competitive salary
- Equity
- Health benefits
- Paid company holidays
- 20 PTO days per year
- Paid Parental Leave
- Flexible work hours and locations
- Every other Friday off
- 401K with matching for US employees
- Positive social and environmental impact
- Necessary equipment provided directly to employees
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