Chief Marketing Officer
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Job Description
Chief Marketing Officer at iiDENTIFii, leading marketing strategy and execution in biometric identity technology. Directly reporting to the CEO, with ownership of brand, demand generation, and commercial growth.
Responsibilities:
- The CMO will turn iiDENTIFii's biometric identity expertise, customer credibility and product strategy into a clear market position, trusted commercial narrative and measurable growth engine.
- This role will assist in converting technical credibility and customer trust into market confidence and commercial growth.
- You will lead and build at the same time.
- This is a senior leadership role reporting directly to the CEO, with full ownership of the marketing function - today spanning brand, content, demand generation, product marketing, events and sales enablement.
- It is a high-autonomy, high-accountability role: you will operate with significant independence, make consequential decisions at pace, and set the standard for marketing excellence across a technically sophisticated, security-sensitive biometric identity business.
- The Chief Marketing Officer owns the “why, what and how” of iiDENTIFii's market presence: translating company strategy into a coherent, evidence-based marketing portfolio, setting the cadence and quality of content and campaigns, and acting as the connective tissue that keeps product, sales, engineering and operations aligned around a shared commercial narrative.
Requirements:
- 10+ years in B2B marketing, with at least 5–7 years in a senior marketing leadership role (Chief Marketing Officer, Head of Marketing, VP Marketing, or equivalent)
- Proven track record of building, scaling and leading marketing functions in technically sophisticated, fast-paced environments
- Demonstrated success owning a marketing portfolio end-to-end, from strategy and brand through demand generation and commercial outcomes
- Experience in fintech, regtech, identity, cybersecurity, or adjacent B2B technology sectors strongly preferred
- Startup or scaleup experience strongly preferred; comfort operating at pace with ambiguity and limited structure
- Able to support CEO, board and investor-facing narratives by translating market movement, customer proof, competitive dynamics and commercial strategy into clear strategic communication.
Benefits:
- Your money works harder here. As an iiDENTIFii employee, you gain exclusive access to ABSA's Employee Value Proposition, including preferential rates on home loans, vehicle finance, and personal loans, putting real financial benefit in your pocket from day one
- Performance pays. Our competitive compensation package is designed to reward people who make an impact, because we believe exceptional work deserves exceptional recognition
- Family comes first. We offer enhanced family responsibility leave, giving you the time and space that matters most when life calls
- Your annual leave entitlement grows with your tenure
- Cape Town preferable; remote-first culture
- A technically excellent, mission-driven team at the frontier of biometric identity technology
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