Chief Sales Officer

Responsibilities:

• Develop and execute the overarching sales strategy, driving revenue growth**across national retail, regional grocery, specialty retail, DSD distribution, and strategic partnerships.
• Recruit, mentor, and scale a high-performance sales team including:
• National Account Managers
• Regional Sales Directors
• Distributor / DSD management
• Field sales and merchandising teams
• Establish a culture of accountability, ownership, and high performance.
• Drive strategic expansion across major retailers including:
• Walmart, Target, Walgreens, Kroger, CVS, Costco, Amazon
• Emerging national and regional accounts
• Negotiate national contracts, secure premium shelf placement, and execute high-impact retail programs.
• Work closely with marketing, shopper marketing, and trade marketing to maximize sell-through, promotional effectiveness, and in-store visibility.
• Serve as the executive relationship owner for key retail partners, distributors, and broker networks.
• Develop accurate forecasting models and sales plans that support company growth targets.
• Manage trade spend, retail pricing strategies, and promotional planning to maximize profitability and velocity.
• Identify New Channels & Market Opportunities**

Requirements:

• 10+ years of CPG sales leadership experience, with a strong preference for beverage, hydration, or functional nutrition categories.
• Deep experience working with major national retailers including Walmart, Target, Kroger, Costco, Walgreens, and similar accounts.
• Existing buyer relationships strongly preferred.
• Demonstrated track record scaling emerging brands from $10M to $100M+ revenue through retail expansion and velocity growth
• Able to develop long-term strategy while executing at the ground level with retailers, brokers, and distributors**

Benefits: