Content & Brand Manager
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Job Description
Content & Brand Manager shaping Blackthorn's storytelling and brand presence through varied content strategies. Collaborating with marketing to enhance awareness and demand for products.
Responsibilities:
- Help define how the Blackthorn brand shows up through content across owned channels
- Translate company strategy, product value, and customer insight into clear, compelling narratives
- Apply and evolve brand voice and tone through real-world content
- Bring forward creative ideas, content series, and new formats — and test what resonates
- Own day-to-day content strategy and creation for LinkedIn and YouTube, with opportunities to expand into additional platforms over time
- Create platform-native content, including short-form video, visuals, and storytelling posts
- Develop a recognizable and consistent brand presence across social channels
- Experiment with tone, format, and narrative
- Monitor engagement and performance, using insights to refine content direction
- Plan and execute webinars in partnership with the Director of Marketing and campaign stakeholders
- Shape webinar concepts, formats, and narratives (panels, interviews, POV sessions, roundtables)
- Own promotional and post-event content to extend the impact of each webinar
- Build repeatable webinar series over time
- Lead blog content creation from an editorial point of view, balancing SEO-driven topics with original thinking and storytelling
- Write, edit, and publish high-quality blog content and long-form gated content
- Collaborate with internal subject-matter experts to surface insights and stories
- Partner with web and development resources on technical SEO and AEO opportunities and implementation
- Own editorial direction and writing for recurring newsletters
- Treat newsletters as an ongoing editorial product and brand touchpoint
- Experiment with format, tone, and cadence to deepen audience engagement
- Develop hypotheses around content formats, narratives, and channels
- Launch experiments with clear goals and success metrics
- Analyze results and turn insights into actionable recommendations
- Help evolve content direction based on real-world performance
Requirements:
- 4–6 years of experience in content marketing, brand storytelling, or a related role for B2B Saas companies
- Event industry and/or event technology experience preferred
- Exceptional writing and editing skills, with a portfolio you’re proud of
- Experience creating content across formats (written, social, video)
- Experience using AI tools to support creative workflows
- Strong instincts for voice, tone, and what makes content feel “on brand”
- Curiosity and enthusiasm for experimentation and trying new approaches and technologies
- Ability to balance creativity with performance insights
- Strong collaboration skills and comfort working cross-functionally
- Familiarity with SEO & AEO best practices and content performance metrics
Benefits:
- An incredible team of smart and supportive people
- A deep feeling of satisfaction and completion
- Fully remote global team working from home
- Stock options for every employee
- Flexible work week
- $400 office stipend
- Maternity/Paternity leave
- Student loan debt assistance
- Pledge 1% - time off during the year for helping nonprofits
- Health insurance contribution (if in the US)
- Children's 529 college fund assistance (if in the US)
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