Brand Marketing Lead, B2C
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Job Description
Brand Marketing Lead managing US main market brand presence for JayWay Travel. This role emphasizes strategic leadership and measurable brand-driven growth in various marketing channels.
Responsibilities:
- Strengthen JayWay’s presence in the US & English-language markets with messaging that reflects our uniqueness and high-touch personalization
- Lead and mentor a global marketing team
- Drive brand-led growth and measurable revenue impact
- Oversee large-scale campaigns, PR, partnerships, and content strategy
- Align marketing strategy with sales and operational objectives
Requirements:
- 7+ years in senior brand leadership roles
- Proven US B2C brand experience, ideally in travel, hospitality, lifestyle, or high-touch consumer sectors
- Experience managing teams and delivering measurable brand-driven growth
- Strong strategic understanding of SEO, PPC, and digital ecosystems
- Confident public speaker and brand ambassador
Benefits:
- Competitive compensation + performance incentives
- Direct collaboration with CEO and Directors
- Annual company gatherings in Europe
- High autonomy and executive-level influence
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