Content Manager, Copywriter
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Job Description
Content Manager/Copywriter developing long-form content and email copy for healthtech SaaS platform. Ensuring SEO optimization and consistent brand messaging across various channels.
Responsibilities:
- Develop and write long-form content (blogs, articles, guides) tied to core themes
- Optimize content for SEO, keywords, and search intent
- Create compelling email copy, lifecycle messaging, and in-app prompts
- Collaborate on campaign narratives and messaging frameworks
- Refresh and repurpose content across channels
- Ensure voice, tone, and messaging consistency
- Track content performance and recommend optimizations
Requirements:
- 4+ years in content marketing and copywriting
- Strong long-form writing and storytelling ability
- Working knowledge of SEO, keyword research, and analytics
- Experience writing lifecycle emails and product messaging
- Ability to translate complex concepts into simple, engaging content
- Experience in SaaS, fintech, healthtech, or reimbursement-related products (Nice to Have)
- Familiarity with content tools (Nice to Have)
- Editorial or journalistic background (Nice to Have)
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