Director – Content, Lifecycle Marketing
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Job Description
Director leading CRM, email, and lifecycle marketing for Rate, a tech-driven mortgage lender. Managing campaign execution, automation, email production, optimization, and a high-performing marketing team.
Responsibilities:
- Lead and develop a high-performing team responsible for CRM campaign execution, email design and production, internal email communications, marketing automation, and lifecycle marketing
- Own CRM marketing execution across multiple CRM and marketing platforms
- Ensure marketing assets and campaigns are accurately built, loaded, tested, launched, and maintained
- Oversee email design and production to ensure communications are engaging, on-brand, accurate, responsive, and optimized for performance
- Own campaign intake and prioritization for marketing requests across the organization
- Establish clarity around requirements, timelines, ownership, capacity, and expectations
- Oversee campaign reporting and performance measurement
- Identify opportunities and translate insights into action through testing, optimization, and continuous improvement
- Partner with Marketing, Sales, Operations, Technology, Compliance, and other stakeholders to translate business needs into effective marketing solutions
- Champion data quality and thoughtful data management, including appropriate audiences, segmentation, logic, and information
- Create and maintain standards and best practices for CRM execution, automation, testing, quality assurance, documentation, and campaign governance
- Monitor emerging CRM, lifecycle marketing, automation, personalization, and AI capabilities and identify practical improvements
- Foster a collaborative, solutions-oriented team environment
Requirements:
- 5+ years of experience leading and developing high-performing teams, ideally within lifecycle marketing, CRM, email marketing, or a related discipline
- Proven track record of delivering measurable results and improving marketing performance
- Deep knowledge of CRM and marketing automation platforms; Total Expert experience highly preferred
- Hands-on experience with marketing automation, campaign development, audience segmentation, and customer journeys
- Results-oriented mindset with ability to turn campaign performance and data into clear recommendations and action
- Strong understanding of email marketing best practices, including design, testing, personalization, deliverability, measurement, and optimization
- Excellent written and verbal communication skills
- Excellent problem-solving skills and attention to detail, particularly when managing complex campaigns, workflows, and segments
- Strong organizational and prioritization skills with ability to manage multiple initiatives in a fast-moving environment
- Collaborative leadership style and ability to build strong relationships across teams and functions
- Proficiency with Microsoft Office and comfort learning and adopting new technologies
- Familiarity with mortgage industry workflows, terminology, and compliance standards is a plus, but not required
- Proactive, curious mindset and willingness to learn and challenge the status quo
Benefits:
- Company-sponsored 401(k)
- Vacation benefits
- Medical, dental, vision, and prescription drug benefits
- Healthcare and/or dependent day care flexible spending accounts
- Life insurance and death benefits
- Critical care insurance
- Personal accidental insurance
- Commuter benefits
- Pet insurance
- Time off and leave of absence benefits
- Well-being benefits, including employee assistance program
- Legal planning assistance
- Identity theft protection
- Wellness resources
- Award-winning workplace culture
- Employee growth, collaboration, and success opportunities
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