Content Marketer
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Job Description
Content Marketer developing compelling content for maritime intelligence solutions at GSTS. Collaborating with teams to boost brand awareness and support growth objectives.
Responsibilities:
- Develop and execute a content strategy aligned with GSTS’s business, product, and revenue goals
- Create high-quality written content, including website copy, blogs, case studies, whitepapers, sales collateral, and thought leadership pieces
- Translate technical and data-driven concepts into accessible, audience-focused content
- Collaborate with internal stakeholders to gather insights and ensure accuracy and consistency of messaging
- Support demand generation efforts through content for campaigns, emails, landing pages, articles, and social posts
- Manage and maintain website content, ensuring clarity, consistency, and SEO best practices
- Coordinate content to support events, product launches, announcements, and PR initiatives
- Track content performance and contribute to reporting on engagement and lead impact.
Requirements:
- Proven experience in content marketing, content writing, or a similar marketing communications role
- Strong writing and editing skills with a keen eye for clarity, tone, and structure
- Experience creating B2B content, particularly for technology, data, or enterprise audiences
- Minimum 5 years of experience in defence, security, maritime, or operational environments, including at least 3 years of direct experience in the defence & security sector
- Ability to manage multiple projects and deadlines simultaneously
- Comfort working with subject matter experts to distill complex information into clear messaging
- Familiarity with SEO fundamentals and content performance measurement
- Experience working with CMS platforms, AI, Canva and other marketing tools.
Benefits:
- Competitive salary and PTO
- 100% employer-paid health and dental benefits for you and your family
- Annual HSA/FSA allotment
- Access to virtual mental and physical health professionals
- Annual professional development spend
- One-time tech allowance
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