Content Marketing Specialist
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Job Description
Content Marketing Specialist responsible for streamlining content production for pet care business solutions. Collaborating with the marketing team to generate and optimize on-brand content.
Responsibilities:
- Create new long-form content such as themed blogs, product education series, insight reports, white papers, and pillar pages aligned with strategic content themes.
- Research industry topics and synthesize findings into clear, actionable content.
- Assist in building content templates & style systems to streamline future content production.
- Support new experimental formats based on guidance.
- Repurpose long-form content into multiple smaller deliverables.
- Produce content based on detailed templates and frameworks provided.
- Optimize content for SEO using predefined checklists and guidelines.
- Manage content scheduling, publishing, and cross-channel distribution.
- Build and maintain content performance dashboards.
- Track content performance across channels.
Requirements:
- Extremely detail-oriented, organized, and reliable = you thrive with clear instructions and structured workflows.
- Strong executor: you can take a template + instruction and turn it into a polished deliverable.
- Curious and resourceful = when you don’t know something, you know how to find out.
- Knowledge in digital marketing, SEO, content strategy, and analytics.
- Comfortable with numbers, spreadsheets, and dashboards.
- Ability to manage multiple projects and deadlines across time zones in a fast-moving environment.
Benefits:
- flexible benefit plans to employees and their family members at no cost to the employees
- 401(K) matching
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