Copywriter, Content Strategist
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Job Description
AI-first Copywriter creating high-performing email, SMS, landing-page, and ad campaigns for Homestead Studio’s eCommerce clients. Combining conversion strategy, customer insights, and AI workflows to improve marketing performance.
Responsibilities:
- Partner with account strategists and clients to create monthly email marketing strategy across assigned accounts
- Own copy and content strategy deliverables, including top-of-month content calendar planning
- Write campaigns and automated emails and SMS
- Write landing page and ad copy to support acquisition efforts
- Interpret performance data and platform insights to refine messaging strategy and recommend next steps
- Balance speed and quality in a fast-paced environment with compressed turnaround times, shifting priorities, client communication delays, and last-minute pivots
- Prioritize and manage day-to-day workload across assigned accounts
- Use independent judgment in planning copy deliverables, shaping messaging direction, and developing recommendations
- Challenge briefs and help shape messaging direction
- Influence strategists, designers, and clients through clear copy and content recommendations
- Collaborate and communicate with account managers, designers, and strategists
- Review assets for grammar, spelling, punctuation, and adherence to client brand guidelines
- Organize creative files and content calendars
- Research and stay current on industry trends, testing approaches, and campaign performance improvements
- Work with the copy team to advance department goals and share learnings
- Participate in client onboardings
- Use AI throughout research, brainstorming, drafting, iteration, and refinement of marketing deliverables
Requirements:
- 3+ years of copywriting experience in eCommerce, digital marketing, or a related field
- Strong portfolio showcasing email, SMS, landing pages, paid ads, and other marketing assets
- Experience writing both acquisition and retention marketing copy
- Strong editing skills with exceptional attention to detail
- Advanced proficiency using AI tools such as ChatGPT, Claude, Gemini, or similar
- Ability to write effective prompts, evaluate AI-generated content critically, and refine outputs to meet brand voice, performance, and quality standards
- Ability to balance speed with quality while managing multiple priorities
- Excellent communication, collaboration, and organizational skills
- Strong understanding of customer psychology and direct-response marketing
- Experience in eCommerce is required
- Ability to work standard business hours (9:00am–5:00pm) in ET, CT, MT, or PT time zones
- Keep all relevant copywriting and marketing certifications up to date
Benefits:
- Fully remote work
- Affirmative action and equal opportunity employer
- Reasonable accommodation for individuals with disabilities
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