Content Strategist – Social, UGC
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Job Description
Content Strategist managing content ideation and research for a growing supplement brand through social media platforms. Generating concepts and packaging actionable materials for execution teams.
Responsibilities:
- Mine competitors, category leaders, and trending content daily to identify what is working and why
- Generate a high volume of content concepts across TikTok, Instagram, and YouTube Shorts
- Adapt viral trends and formats specifically to the brand's voice, audience, and product positioning
- Maintain a living library of inspiration, research, and content references the team can draw from
- Bring fresh angles consistently without letting the pipeline run dry
- Write clear, detailed UGC and creator briefs that give talent everything they need to execute without back-and-forth
- Develop platform-specific content concepts across all owned channels
- Package ideation into structured presentations and briefs leadership and the execution team can act on immediately
- Support paid media ideation by contributing scroll-stopping concepts and hooks for Meta and TikTok Ads
- Contribute to high-level campaign concepts that connect social to email and other owned channels
- Proactively own and drive the content calendar without waiting to be prompted
- Ensure ideas move from brief to execution without dying in a document
- Flag gaps, opportunities, and platform shifts before they become missed opportunities
Requirements:
- Proven, hands-on experience in content strategy and ideation for a DTC, ecomm, or consumer brand
- Deep platform fluency across TikTok, Instagram, and YouTube Shorts with the ability to speak to what is performing right now
- Strong UGC and creator brief writing experience
- Systematic approach to competitor and category research
- High idea output that maintains quality without burning out
- Organized enough to turn ideas into briefs and hand them off cleanly without follow-up
- Strong written English with a clear, direct communication style
Benefits:
- Paid Time Off in accordance with company policy
- Observance of Holidays per company guidelines
- 100% remote setup so you can work wherever you're most productive
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