Copy Writer II
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Job Description
Copy Writer II creating persuasive digital and print marketing copy for KinderCare’s early childhood education and child care brands. Supporting family and business audiences through AI-assisted writing and editing.
Responsibilities:
- Turn marketing briefs into clear, persuasive, attention-grabbing, emotionally resonant, family-facing, and business-driving copy across digital and print channels
- Create copy for B2B, B2C, and B2B2C audiences
- Partner with designers, marketing managers, contract writers, and cross-functional partners to write, revise, and evolve copy
- Copyedit for brand voice, clarity, accuracy, and alignment with briefs
- Use approved AI tools for ideation, outlining, drafting, repurposing, versioning, editing, reading-level checks, and copy quality control
- Review, edit, fact-check, and refine AI-assisted drafts to meet brand voice, quality, readability, and accuracy standards
- Support contractor onboarding by sharing guidelines, resources, process notes, and style updates
Requirements:
- 3+ years of brand marketing copywriting experience in an agency or in-house environment
- Portfolio demonstrating strong marketing writing across channels, audiences, tones, and formats, including B2B, B2C, and B2B2C work
- Proven ability to manage multiple copy assignments, balance priorities, meet deadlines, collaborate with partners, and maintain progress with appropriate guidance
- Ability to make progress from imperfect information, share work, apply feedback, and revise quickly
- Strong editorial instincts, including attention to clarity, accuracy, voice, readability, and polished details
- Experience with and eagerness to use AI writing tools such as Copilot, ChatGPT, and Claude
- Familiarity with writing for digital discoverability, including SEO and AEO
- Bachelor’s degree in English, Marketing, Communications, or a related field
Benefits:
- Discounted child care benefits
- Medical, dental, and vision benefits for employees’ families and pets
- Employee assistance programs for mental health and personal growth
- Health and wellness programs
- Paid time off
- Discounts for work necessities, such as cell phones
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