Lead Copywriter
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Job Description
Lead Copywriter defining voice and messaging for Kindred, a members-only home-swapping platform. Writing and reviewing copy across lifecycle, social, product, paid, and owned channels.
Responsibilities:
- Define Kindred's voice and own the words across every touchpoint
- Write copy across paid and owned channels, including lifecycle, social, and in-product
- Build narrative frameworks and voice guidelines
- Shape Kindred's point of view and review copy against established standards
- Partner with Performance Marketing, Lifecycle Marketing, Social, Product Marketing, Integrated Marketing, Creative, Product, and Product teams
- Collaborate with agency partners and raise the quality of their copy
- Establish and evolve voice and tone guidelines
- Translate leadership concepts and messaging priorities into clear, consistent language
- Centralize the copy function and define QA and review processes
- Report to the Head of Growth
Requirements:
- 8+ years of experience in copywriting
- Portfolio demonstrating sharp, on-brand execution and strategic thinking
- Experience owning brand voice and messaging for a consumer brand
- Experience building or significantly evolving a voice and tone guide used by others
- Experience managing freelance writers or agency relationships
- Clear approach to briefing, reviewing, and optimizing external partners
- Strong collaboration across Product, Growth, and Creative
- Ability to translate strategy into language without losing nuance
- Scrappy and self-directed approach
- Genuine interest in travel, trust, and community
- Ability to understand and articulate why people open their homes to strangers
- Must answer whether Kindred sponsorship of an immigration or work permit case will be required
Benefits:
- Competitive cash compensation and equity
- Comprehensive health benefits
- Flexible time off
- 12 paid holidays per year
- 21 credits per year to stay in Kindred homes
- $4,000 annual travel stipend to help offset travel-related costs
- Remote-first and remote-flexible work environment
- Opportunities to work from anywhere
- Regular team and company offsites
- Inclusive, highly skilled team
- Culture of high standards, feedback, and continual growth
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