Conversion Copywriter, Content Lead
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Job Description
Conversion copywriter leading direct-response content for an agency helping managed service providers win customers. Optimizing campaigns for clicks, leads, replies, and booked calls.
Responsibilities:
- Create copy across cold email sequences for client campaigns and internal outbound
- Write paid ad copy for LinkedIn, Google, Meta, and ChatGPT ads
- Develop landing-page copy from headline through call to action
- Create newsletters and email sequences that turn subscribers into leads
- Write LinkedIn content in two distinct founder voices
- Shape messaging, angles, structure, and calls to action for infographics and carousels while AI and designers handle visuals
- Optimize copy for reply rates, click-through rates, conversion rates, leads generated, and calls booked
- Drive clicks, conversations, and booked calls for a growth agency serving managed service providers
Requirements:
- Direct-response copywriting experience for B2B, SaaS, tech, or similar businesses
- Demonstrable real results from copy, not only writing samples
- Ability to write in someone else’s voice and switch between distinct personalities
- Ability to use AI in the workflow while challenging, editing, and improving AI-generated drafts
- Strong commercial instincts and understanding of why people click, reply, buy, or book
- English as a native language
- Ability to overlap with Lisbon time for at least 4 hours per day
- Bonus: experience with MSPs, IT services, cybersecurity, or B2B tech
- Required application materials include resume, LinkedIn profile link, copywriting experience details, direct-response copy examples, and best-performing copy examples
Benefits:
- Full-time preferred; fractional considered
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