Corporate Affairs Director – Brand Marketing, Partnerships
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Job Description
Corporate Affairs Director at Amgen leading development and execution of corporate marketing strategies. Strengthening brand visibility and stakeholder engagement while overseeing partnerships and sponsorships.
Responsibilities:
- Lead enterprise brand marketing strategy and execution to drive awareness, engagement, and reputation.
- Serve as SME to advise on audience, campaigns, channels, and optimization.
- Partner cross-functionally to translate brand strategy into integrated, impactful programs.
- Identify opportunities to enhance visibility, positioning, and audience engagement.
- Ensure alignment with enterprise business, communications, and reputation priorities.
- Lead end-to-end paid media strategy across digital and emerging channels.
- Develop audience segmentation and targeting to maximize effectiveness.
- Deliver integrated campaigns across paid, owned, earned, and shared channels.
- Establish measurement frameworks linking investments to business outcomes.
- Evaluate emerging platforms, technologies, and approaches to improve performance.
- Lead enterprise sponsorship and partnership strategy end-to-end.
- Source, negotiate, and manage partnerships to strengthen brand visibility and reputation.
- Develop integrated activation plans across channels.
- Ensure alignment with enterprise priorities and measurable value delivery.
- Implement frameworks to assess performance and guide investments.
- Partner with Product Marketing and Commercial teams to drive best practices and innovation.
- Lead agencies and external partners to ensure strategic and creative excellence.
- Build and develop high-performing teams.
- Establish scalable operating models, processes, and governance.
- Foster a culture of innovation, accountability, collaboration, and continuous improvement.
Requirements:
- Doctorate degree and 4 years of marketing, communications, or related experience OR Master's degree and 7 years of marketing, communications, or related experience OR Bachelor's degree and 9 years of marketing, communications, or related experience
- 10+ years of experience in brand marketing, integrated marketing, corporate marketing, sponsorships, media, or related disciplines.
- Expertise in audience strategy, segmentation, omnichannel campaign development, paid media, and marketing measurement.
- Experience developing and leading enterprise-level marketing campaigns that drive awareness, engagement, and reputation outcomes.
- Demonstrated success managing sponsorship portfolios, strategic partnerships, or experiential marketing programs.
- Strong understanding of digital marketing platforms, analytics, marketing technologies, and emerging marketing trends.
- Experience building teams, creating new capabilities, and leading through growth and organizational change.
- Proven ability to influence senior leaders and lead cross-functional initiatives across complex organizations.
- Experience working within biotechnology, healthcare, life sciences, or other highly regulated industries preferred.
- Agency experience or significant experience managing agency relationships preferred.
Benefits:
- A comprehensive employee benefits package, including a Retirement and Savings Plan with generous company contributions
- group medical, dental and vision coverage
- life and disability insurance
- flexible spending accounts
- A discretionary annual bonus program, or for field sales representatives, a sales-based incentive plan
- Stock-based long-term incentives
- Award-winning time-off plans
- Flexible work models where possible.
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