Growth Marketing Director
Employment Information
Report this job
Job expired or something wrong with this job?
Job Description
Growth Marketing Director scaling Hatch’s AI lead-management platform demand engine. Driving pipeline through paid acquisition, lifecycle marketing, partnerships, CRO, SEO, and experimentation.
Responsibilities:
- Lead and grow a team of marketers and agencies across paid acquisition, partnerships, SEO, web/CRO, email/lifecycle, and events
- Own Hatch’s demand generation strategy and execution to drive qualified pipeline and revenue growth
- Direct high-performing paid acquisition campaigns across Google Search, LinkedIn, Meta, and emerging channels
- Manage a Performance/Paid agency
- Expand lifecycle email marketing, partnership marketing, webinars, trade shows, CRO, SEO, GEO, and AEO
- Test messaging, creative, landing pages, offers, audiences, and acquisition channels
- Optimize the website to increase engagement, lead conversion, and pipeline generation
- Develop co-marketing and channel partnership programs
- Own performance measurement, forecasting, and budget allocation
- Build dashboards, analyze performance, and develop insights using SQL, spreadsheets, GA4, HubSpot, Salesforce, and other reporting tools
- Improve attribution, reporting, marketing operations, and campaign processes
- Partner with Brand and Creative Studio, Content Marketing, Sales, RevOps, Product Marketing, Customer Marketing, and executive leadership
- Set goals, coach direct reports, provide performance feedback, and foster experimentation, ownership, and accountability
Requirements:
- 10+ years of experience in B2B growth marketing, demand generation, or performance marketing
- Experience preferably within a high-growth SaaS or technology company
- 5+ years of experience managing and developing a team of marketers
- Proven success driving measurable pipeline and revenue growth through integrated demand generation programs
- Deep hands-on expertise managing paid acquisition across Google Search and LinkedIn
- Experience with Meta strongly preferred
- Experience across lifecycle marketing, partnerships, events, website optimization/CRO, SEO, and organic growth
- Strong analytical understanding of SaaS growth metrics, including pipeline, CAC, payback period, funnel conversion, LTV:CAC, and marketing ROI
- Proficiency working with SQL, spreadsheets, BI tools, GA4, HubSpot, Salesforce, or similar platforms
- Experience developing hypotheses, running A/B tests, and applying insights
- Strong messaging, copywriting, and conversion optimization skills
- Interest in using AI for productivity, campaign performance, creative development, reporting, and decision-making
- Excellent communication, organization, prioritization, and cross-functional influence skills
- Ability to operate in a lean, fast-moving, high-growth environment
- Legally authorized to work in the U.S.
- Bonus: experience marketing to home services, field services, vertical SaaS, or SMB software companies
- Bonus: experience building co-marketing, referral, affiliate, or channel partnership programs
- Bonus: experience launching or scaling ABM programs
- Bonus: startup or venture/private equity-backed company experience
Benefits:
- Full medical, vision, and dental effective the first day
- 15 days PTO, increasing with 2+ years of tenure
- 12 paid holidays plus one floating holiday
- Up to 14 weeks of parental leave
- Monthly wellness subsidy
- Work from home reimbursement
- Flexible spending account
- 401(k) retirement savings plan
- Employee stock purchase plan
- Bonus may be offered
- Significant autonomy and executive visibility
- Collaborative team environment
- Continuous learning opportunities
Similar Jobs
Head of Marketing
Head of Marketing leading global marketing for Collabora Productivity, an enterprise online document collaboration company. Driving positioning, go-to-market strategy, partner marketing, launches and brand growth across international markets.
Creative Director, Marketing
Creative Director leading marketing design for an eco-friendly household essentials company in Australia. Guiding brand campaigns, growth creative, packaging, social, lifecycle and promotional work.
Freelance Operational Marketing Director
Directeur marketing opérationnel pilotant l’acquisition payante et le growth pour une entreprise de formation et de leadership. Optimisation des funnels, management media buying et diversification vers SaaS, e-commerce et BtoB.
Co-Founder, CMO
HealthTech co-founder/CMO building and scaling a startup with EWOR GmbH. Receiving founder coaching, hiring support, and funding assistance toward €100M+ revenue.
Co-Founder, CMO
HealthTech entrepreneurs owning and scaling startups with EWOR, a venture-building platform led by serial unicorn founders. Receiving coaching, hiring support, funding guidance, and go-to-market assistance to reach product-market fit and €100M+ revenues.
Director, North America – Marketing
Director leading North American demand generation, pipeline growth, and brand positioning for VISO TRUST’s AI-native third-party risk SaaS platform. Owning regional strategy, budget, campaigns, and sales alignment.
Director, Marketing
Marketing Director leading product marketing, PR, community, events, and Linux marketing for Framework’s repairable consumer electronics. Managing four-person team while shaping launches and customer messaging.
Senior Director – Consumer Marketing
Lilly consumer marketing leader shaping US brand and experience strategy for life-changing medicines. Leading integrated campaigns, activation, performance, and marketing talent development.
Director, Education Consulting – Sales and Marketing
Director of Education Consulting leading education initiatives supporting Sales & Marketing within FICO's software unit. Engage stakeholders, drive outcomes, manage change, and measure improvements.
Partner Marketing Director
Partner Marketing Director driving go-to-market strategies at Acquia. Collaborating with partners across the solution portfolio to enhance marketing efforts.
Director, Campaign Marketing
Director of Campaign Marketing at OpenText leading demand campaigns and managing a global team. Responsible for aligning marketing strategy to business growth and overseeing paid media strategy.
Paid Media, Performance Marketing Executive
Performance Marketing Executive responsible for full funnel lead generation and social media growth at an English enrichment centre. Managing digital campaigns, budgets, and performance analytics.
Director of Marketing
Director of Marketing leading Phagenesis's US commercial marketing initiatives. Overseeing brand strategy, lead generation, and sales enablement for Phagenyx.
Growth Marketing Director
Growth Marketing Director overseeing a high-performance Growth Marketing Engine for revenue-generating destinations. Maximizing tenant engagement and monetizing commercial properties through strategic marketing initiatives.
Director, Marketing
Marketing M&A Functional Leader overseeing the strategy for Cisco's acquisitions integrations. Managing complex projects and driving process optimization in a dynamic environment.
Director of Marketing, Real Estate Operations
Director of Marketing leading marketing strategies and execution for VOANS properties in lease-up phase. Overseeing performance improvements and establishing marketing standards across multiple locations.
Director, Field & Event Marketing
Director of Field & Event Marketing at DigitalOcean leading event strategy across multiple platforms. Engaging founders and VCs through innovative event experiences in the Bay Area.
Senior Director, Regional Marketing
Senior Director of Regional Marketing leading marketing efforts across the Americas for Otis. Focused on demand generation, brand strength, and customer engagement in a B2B context.
Senior Director – Product Marketing
Senior Director/Director of Product Marketing at Cytovale driving IntelliSep's commercial adoption across health systems. Engaging clinical evidence and market strategies to enhance patient outcomes.
Chief Commercial Officer
Chief Commercial Officer driving revenue growth through sales and partnerships at Medeloop. Leading go-to-market strategy and building commercial operations in healthcare and life sciences.