Creative Strategist
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Job Description
Creative Strategist developing structured briefs from performance data for luxury DTC clients. Emphasizing UGC scripting and creative testing within a remote agency environment.
Responsibilities:
- Own the link between performance data and creative output
- Read Meta and Google ad performance data daily
- Identify hooks that are fatiguing, which formats are holding attention, and which audiences are saturating
- Translate performance signals into structured creative briefs
- Build and prioritize a creative testing strategy with media buyers
- Manage brief execution oversight while maintaining organization of a tagged creative asset library
- Track UGC and short-form trends across TikTok and Instagram
- Write UGC-style scripts that sound authentic and adhere to structure
Requirements:
- 3+ years in creative strategy, performance marketing, or a closely related role (media buying, copywriting, or brand marketing with a strong performance bent)
- Demonstrated experience writing structured creative briefs, not mood boards
- DTC or e-commerce experience strongly preferred
- Comfortable in a remote, fast-moving agency environment managing multiple client accounts and external creative partners simultaneously
- Strong written communication
- Hands-on UGC scriptwriting experience, ideally with a portfolio or examples of scripts that turned into produced ads
- Working fluency in Meta Ads Manager and Google Ads reporting
Benefits:
- PTO
- paid holidays
- flexible Friday's
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