Creative Strategist
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Job Description
Creative Strategist shaping paid social strategy and messaging for Everything Bagel’s wellness, beauty, CPG, and education brands. Translating performance data into high-converting creative direction across Meta and TikTok.
Responsibilities:
- Own end-to-end creative strategy for a portfolio of clients across paid social video and static/animation assets on Meta, TikTok, and emerging platforms
- Define and evolve messaging frameworks based on consumer archetypes, customer psychology, platform behavior, trends, and performance data
- Translate historical performance, testing learnings, and trends into strategic direction for video and static ads
- Identify creative opportunities, gaps, and scalable angles for ongoing testing and iteration
- Conduct competitive research using Magicbrief, TikTok trend trackers, Meta Ad Library, and similar tools
- Align with Lifecycle, Copy, and Video teams on cross-channel messaging strategies
- Analyze creative performance across client portfolios and identify patterns, learnings, and opportunities
- Lead creative performance reporting in internal meetings and turn data into strategic insights and recommendations
- Use reporting to inform creative direction, testing roadmaps, and messaging evolution
- Partner with Lifecycle and analytics teams to align creative strategy with media performance
- Serve as strategic creative lead in client relationships
- Present creative strategy, messaging decisions, performance insights, and recommendations to clients
- Guide clients through the rationale behind creative direction, testing approaches, and iteration plans
- Balance brand goals with performance realities as a trusted strategic partner
- Manage and mentor junior strategists, editors, and graphic designers
- Provide strategic feedback to align creative execution with overarching strategy
- Collaborate with the Creator Manager on on-brand, on-message, strategically aligned creator content
- Partner with Lifecycle, brand, and creative leadership across strategy, execution, and performance
- Collaborate with design and video teams to ensure visuals align with strategy and messaging
- Lead QA for creative assets, reviewing layout, copy placement, specifications, and brand consistency
- Manage client approvals and incorporate feedback while maintaining project momentum
- Present weekly client reports on creative strategy, upcoming campaigns, testing insights, and performance trends
Requirements:
- 3–5 years in paid social creative strategy, performance marketing, or brand strategy — agency side preferred
- Demonstrated experience building messaging frameworks and creative direction for video and static/animation ads on Meta and TikTok
- Experience working with performance data to inform creative decisions
- Some exposure to client-facing work, including presenting strategy, fielding feedback, and managing approvals
- Ability to translate performance data and testing learnings into clear creative direction
- Understanding of consumer psychology, archetypes, and platform-specific behavior
- Comfort identifying creative gaps and scalable angles from competitive research
- Working knowledge of Meta Ads Manager, Meta Ad Library, TikTok Ads Manager, and ideally Magicbrief or a similar competitive intelligence tool
- Strong presentation skills and ability to explain the rationale behind creative decisions
- Experience collaborating cross-functionally with copy, video/design, and lifecycle or media teams
- Comfortable giving structured feedback to editors/designers on creative execution against strategy
- Some experience mentoring or giving direction to junior team members; full people management not required
- Ability to manage QA and creative approvals with attention to brand consistency and platform specifications
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