Creative Strategist
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Job Description
Creative Strategist shaping conversion-focused video and image ads for Skinnify’s resistance-based fitness clothing. Leading creative testing, editors, designers, and creator partnerships to scale ecommerce growth.
Responsibilities:
- Develop high-converting ad concepts, creative angles, hooks, and storylines for video and image ads
- Research competitors, customer psychology, and market trends to uncover winning creative opportunities
- Manage a team of 3 full-time video editors and 1 full-time image designer
- Work closely with media buyers and the growth team to launch creative tests
- Analyze creative performance and continuously iterate
- Own and optimize the entire creative pipeline
- Deliver world-class performance creatives that drive conversions, build the brand, and scale growth
Requirements:
- Creative vision and ability to understand what captures attention and drives purchases
- Experience developing high-performing ad creatives for DTC ecommerce brands
- Fitness or fashion experience is a major plus
- Ability to take ideas from initial concept to polished, high-converting final assets
- UGC and creator management experience, including finding talented creators and briefing them
- Data-driven approach to testing and improving creative based on performance metrics
- Ability to manage multiple projects, creators, and deadlines independently
- Fluent English, written and spoken
- Availability for full-time work, 40 hours per week
Benefits:
- Full flexibility: work from anywhere, anytime
- Trust- and results-based work environment with no time tracking
- Learning budget covering courses, books, and consulting calls
- Two fully paid company retreats per year
- Career growth and promotion-from-within opportunities
- Investment in employee development
- Rated 5 out of 5 stars on Glassdoor
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