CRM Analyst – Mid-level
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Job Description
Analista de CRM Pleno para desenvolver e acompanhar estratégias de CRM alinhadas aos objetivos dos clientes. Operacionalizando fluxos e construindo reports de performance.
Responsibilities:
- Develop and oversee CRM strategies aligned with clients' business objectives.
- Implement and manage workflows, segmentation, and automations in leading market platforms.
- Build and present performance reports with clear analyses, actionable insights, and optimization recommendations.
- Monitor CRM KPIs (open rates, click-throughs, conversions, database size, engagement, MQLs/SQLs, revenue, etc.).
- Maintain database health and ensure data quality for decision-making.
- Collaborate with internal data, media, and content teams to ensure CRM strategy integration.
- Ensure client success by understanding needs, proposing improvements, and tracking project progress.
Requirements:
- Hands-on experience with RD Station, HubSpot, and/or Salesforce.
- Ability to create automations, segmentation, nurture flows, and reports within these platforms.
- Strong analytical skills to interpret data and extract insights that drive results.
- Understanding of CRM frameworks, sales funnels, customer journeys, lead scoring, and relationship best practices.
- Organized, with strong communication skills and a strategic mindset.
Benefits:
- Flexible schedule
- Birthday day off
- Remote work
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