Demand Generation Associate
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Job Description
Demand Generation Associate supporting marketing and pipeline growth efforts at OpenClinica. Executing campaigns across various platforms to generate leads and sales opportunities.
Responsibilities:
- Support the execution of demand generation campaigns across paid search, LinkedIn Ads, retargeting
- Manage and optimize campaigns within Google Ads, LinkedIn Ads, and other digital advertising platforms to improve lead generation performance
- Monitor and analyze campaign performance metrics including leads, conversions, click-through rates, cost per lead, and ROI
- Assist with landing page updates, A/B testing, and conversion rate optimization initiatives
- Build and maintain reporting dashboards to track campaign performance, pipeline contribution, and marketing effectiveness
- Partner with sales team to improve lead quality, campaign alignment, and follow-up effectiveness
- Support audience targeting, segmentation, and list-building initiatives across campaigns
- Assist in developing and testing ad copy, messaging, and campaign offers
- Conduct market, competitor, and audience research to identify new campaign opportunities and trends
- Familiarity with Salesforce/Pardot CRM and marketing automation platforms for campaign tracking, lead reporting, and marketing analytics is a plus
- Stay current on platform updates, advertising trends, and best practices across Google Ads, LinkedIn Ads, and other digital marketing channels
- Support ongoing optimization efforts using data analysis, automation tools, and AI-driven workflows where appropriate
Requirements:
- Bachelor’s degree in a related field preferred, or equivalent hands-on experience in digital marketing
- 2+ years of experience in digital marketing, demand generation, paid advertising, or related marketing roles (internships included)
- Strong hands-on knowledge of Google Ads and LinkedIn Ads is required
- Familiarity with additional advertising platforms such as Meta Ads, YouTube Ads, display advertising, or retargeting platforms preferred
- Understanding of key marketing and performance metrics including CTR, CPC, CPL, conversion rates, pipeline, and ROI
- Experience with analytics and reporting tools such as Google Analytics, Salesforce/Pardot reporting, and other marketing performance reporting platforms
- Familiarity with CRM and marketing automation platforms such as Salesforce, Pardot, or similar tools
- Familiarity with AI-driven advertising tools, emerging paid media technologies, and evolving digital marketing trends, with the ability to adapt and apply new strategies and platforms as the marketing landscape continues to evolve
- Strong analytical, organizational, and problem-solving skills with high attention to detail
- Ability to manage multiple projects and priorities in a fast-paced environment
- Excellent written and verbal communication skills
- Eagerness to learn, test new ideas, and grow within a demand generation and performance marketing function
- Self-starter mindset with the ability to work independently while collaborating cross-functionally with marketing and sales teams.
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