Demand Generation Manager – Small Market
Employment Information
Report this job
Job expired or something wrong with this job?
Job Description
Demand Generation Manager overseeing multi-channel marketing campaigns for Small Market segment. Requires data-driven execution to drive customer expansion and revenue growth.
Responsibilities:
- Own the end-to-end execution of integrated, multi-channel marketing campaigns that drive new logo acquisition and customer expansion within the Small Market segment
- Build, launch, and optimize email, SMS, landing pages, nurture programs, and e-commerce experiences using marketing automation and AI-enabled tools
- Partner with Sales, Customer Success, Product Marketing, and RevOps to ensure strong lead flow, accurate attribution, and alignment with go-to-market priorities
- Coordinate paid media, SEO, and digital initiatives with external vendors to generate consistent, qualified pipeline
- Track and optimize performance across channels, using data to improve conversion rates, pipeline contribution, expansion revenue, and ROI
- Use AI and automation to streamline campaign workflows, reduce manual effort, and create scalable efficiencies across marketing operations
- Manage campaign timelines, asset coordination, and cross-functional execution
- Track, analyze, and optimize campaign performance across channels with a focus on pipeline contribution and revenue impact
- Monitor KPIs including MQLs, SQLs, conversion rates, cost per opportunity, pipeline influence, expansion revenue, and ROI
- Serve as the primary marketing point-of-contact for Small Market Sales and Customer Success
Requirements:
- 4–6 years of experience in campaign management, demand generation, or digital marketing
- Experience executing multi-channel marketing campaigns
- Experience managing marketing automation platforms and CRM systems (e.g., HubSpot, Salesforce)
- Experience leveraging AI and automation tools to improve marketing performance, workflow efficiency, content quality, or decision-making
- Experience with e-commerce platforms
- Strong analytical mindset with the ability to interpret performance data and drive optimization
- Excellent project management and organizational skills
- Experience working cross-functionally with Sales, Product Marketing, and RevOps teams
- Ability to manage multiple priorities in a fast-paced environment
- Experience managing paid media or vendor relationships directly
- Experience contributing to revenue forecasting and pipeline modeling
- Experience supporting SMB market segments is a plus
Benefits:
- medical, dental, and vision coverage
- 401(k) with company match
- paid time off and holidays
- wellness programs
- employee assistance program
Similar Jobs
Associate Campaign Manager
Associate Campaign Manager for ACS CAN managing public education and policy initiatives to reduce tobacco use. Collaborating with teams to execute state-by-state campaigns and story collection strategies.
Senior Demand Generation Manager
Demand Generation Manager at Workday driving global demand programs for pipeline contribution. Leading multi-channel integrated campaigns while collaborating with sales and marketing teams for measurable impact.
Demand Generation Manager
Demand Generation Manager responsible for leading campaigns to drive pipeline growth in B2B SaaS environment. Collaborating with teams for effective campaign execution and tracking results.
Paid Ads Specialist – Google, Meta, LinkedIn, YouTube
Paid Ads Specialist tasked with managing digital advertising campaigns across multiple platforms. Work remotely from the Philippines or South Africa with a focus on optimizing client marketing efforts.
Senior PPC Manager
Senior PPC Manager leading strategy and scaling performance for legal clients at Rankings.io. Mentoring team and overseeing large-scale campaign planning, budgeting, and performance optimization.
Paid Social Manager
Paid Social Manager leading social media strategies at Abe, focusing on B2B advertising campaigns. Collaborate to optimize LinkedIn ads and drive results for mid-market and enterprise clients.
Paid Social Manager
Paid Social Manager focusing on building social media advertising strategies for clients at Abe. Leading a team and driving successful paid social campaigns on LinkedIn.
Senior Paid Social Strategist
Senior Paid Social Strategist responsible for managing LinkedIn strategies for B2B clients in a growing agency. Overseeing social media accounts and executing paid media campaigns.
Senior Paid Social Strategist
Senior Paid Social Strategist overseeing Social Media accounts for B2B clients at Abe. Collaborate with teams to execute high-performing campaigns on LinkedIn and boost ROI.
Paid Social Strategist
Paid Social Strategist at Abe, a remote agency focused on LinkedIn and social media advertising strategies. Lead the execution of paid media campaigns and client account management.
Campaign Manager
Campaign Manager responsible for end-to-end marketing campaigns in B2B SaaS. Collaborating across teams to drive performance analytics and optimize outcomes for business communication solutions.
Intake Specialist – Legal Intake, Client Conversion Specialist
Intake Specialist managing client intake for legal services, working remotely from Brazil. Guiding clients through the intake process with professionalism and support.
Intake Specialist – Legal Intake, Client Conversion
Connecting potential clients with their legal needs as an Intake Specialist for a US-based company. Providing exceptional customer service from a remote location.
Performance Marketing Manager
Performance Marketing Manager at Lecram Marketing GmbH focusing on performance marketing and customer support in the bio sector. Opportunity for rapid career advancement as the first project manager in the team.
Demand Generation Manager
Demand Generation Manager focusing on B2B growth marketing for US startups with Latin American Executive Assistants. Building pipeline and optimizing performance in a fast-paced, execution-focused environment.
Performance Marketing Manager – Social Ads Focus
Performance Marketing Manager for E-commerce brands optimizing Paid Social campaigns remotely. Leading strategy, managing budgets, and collaborating with content teams for effective marketing.
Direct Response Copywriter – Performance Marketing, Funnels
Direct Response Copywriter at Evolve Digital working remotely on converting landing pages and marketing funnels. Collaborating with a performance team to optimize content and drive sales success.
Demand Generation Rep II
Demand Generation Rep driving lead generation and business growth strategies at Honeywell. Collaborating with teams to optimize campaigns and contribute to market leadership.
Senior Campaign Manager – Accounts with large Google Ads budgets
Senior Campaign Manager at Searchperts overseeing Google Ads for large e-commerce clients. Focusing on performance optimization and collaboration with internal teams to achieve campaign goals.
Paid Media Specialist
Paid Media Specialist managing media campaigns for e-commerce brands. Working with analytics and optimization strategies for successful paid traffic conversion.