Senior Campaign Manager
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Job Description
Senior Campaign Manager leading integrated marketing campaigns for CloudPay's global payroll solutions. Focused on driving lead generation, brand awareness, and customer engagement across channels.
Responsibilities:
- Develop and implement comprehensive multi-channel marketing campaign strategies aligned with business objectives and target audience insights
- Manage the end-to-end campaign lifecycle, from ideation and planning to execution, monitoring, analysis, and reporting
- Collaborate with internal teams (product marketing, content, sales, digital marketing, regional marketing) to ensure campaign alignment and effective content creation
- Oversee the development and production of creative assets, including landing pages, email copy, ad creatives, and other marketing collateral
- Manage campaign budgets, ensuring efficient allocation of resources and maximizing ROI
- Utilize marketing automation platforms (e.g., Pardot, HubSpot) and CRM systems (e.g., Salesforce) for campaign execution, lead nurturing, and tracking
- Analyze campaign performance data, identify trends, and provide actionable insights for continuous optimization
- Conduct A/B testing and other experimentation to improve campaign effectiveness and conversion rates
- Stay up to date with industry best practices, emerging marketing technologies, and competitors' activities
- Mentor and guide junior team members, fostering a collaborative and high-performing environment
Requirements:
- Degree in Marketing, Business Administration, or a related field
- Proven progressive experience in campaign management, preferably within a B2B SaaS or technology environment
- Proven track record of successfully planning, executing, and optimizing integrated marketing campaigns that deliver measurable results
- Expertise in marketing automation platforms (e.g., Pardot, HubSpot) and CRM systems (e.g., Salesforce)
- Strong analytical skills with the ability to interpret data, generate insights, and make data-driven decisions
- Excellent project management skills, with the ability to manage multiple campaigns simultaneously and meet deadlines
- Exceptional written and verbal communication skills, with a keen eye for detail
- Strong understanding of digital marketing channels, including SEO, SEM, social media, and email marketing
- Ability to work collaboratively in a fast-paced, global environment
- Experience in the FinTech or HR technology sector is a plus
Benefits:
- Competitive Salary
- Competitive vacation allowance
- 401K
- Calm app
- Employee Referral Program
- EAP – Employee Assistance Program
- Eye and Glasses contribution
- WFH Allowance
- Life Insurance
- Paid Volunteering days
- Birthday Leave
- Parental Leave
- Marriage Leave
- Bereavement Leave
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