Performance Marketing Manager
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Job Description
Performance Marketing Manager launching the Lysted App and scaling paid acquisition across B2B products. Hands-on role managing budget, campaigns, tracking, and reporting.
Responsibilities:
- Own paid search and paid social for Lysted desktop — building and managing campaigns directly, in-platform
- Reach professional ticket brokers through the channels they actually use: Google Search, Meta, niche communities, and intent-driven placements
- Identify and pressure-test new acquisition channels: build a hypothesis, instrument it properly, run the experiment, and make a data-backed call on whether to scale or kill it
- Optimize for pipeline quality and customer LTV — not lead volume; push back when a metric doesn't reflect real business impact
- Own paid UA from day one: Apple Search Ads, Google UAC, Facebook Group Advertising, Meta app campaigns — plus any channel worth a structured test
- Build acquisition funnels designed to reach season ticket holders specifically — not broad consumer audiences — and qualify them before they ever hit the app store
- Define and own mobile KPIs that reflect real business value: qualified installs, activation rate, D7/D30 retention, and in-app revenue signals — not raw download volume
- Run continuous A/B tests across creative, audience segments, and landing pages; read results fast and reallocate accordingly
- Own the full demand gen budget across mobile and web — allocate, pace, and adjust spend based on live performance data
- Make the call on where to increase investment, where to pull back, and how to reallocate when something isn't working
- Track and report on CAC, ROAS, and pipeline contribution by channel; bring spend efficiency into every planning conversation
- Come to budget reviews with a recommendation, not just a recap
- Build and own conversion tracking infrastructure across web and app — event-based and revenue-based, not form fills
- Work with our GTM engineer to ensure HubSpot attribution reflects actual channel-level revenue contribution
- Report on performance with a point of view: what's working, what isn't, what you're changing, and why
- Instrument every new channel test before it goes live — no spend without a measurement plan
Requirements:
- 4–7 years in performance marketing or demand generation, with direct hands-on experience managing campaigns in-platform — not directing agencies
- Proven track record scaling a consumer or prosumer mobile app through paid UA: Apple Search Ads, Google UAC, Meta, ASO
- Strong paid search and paid social fundamentals for B2B audiences — you write the ads, build the audiences, and manage the bids yourself
- Full budget ownership experience: spend allocation, pacing, efficiency reporting, and presenting recommendations to leadership
- A rigorous approach to A/B testing — creative, audience, landing page, offer — with a track record of using results to make fast, high-conviction decisions
- Experience identifying, launching, and evaluating new acquisition channels from scratch
- Fluency in conversion tracking and attribution setup — GA4, pixel implementation, app SDKs, UTM architecture, and HubSpot pipeline attribution
- A revenue-first mindset: you've optimized for pipeline quality, CAC, and LTV — not MQLs or raw lead volume.
Benefits:
- This role is also eligible for an annual discretionary bonus.
- Please refer to our Careers page to learn more about some of the benefits we offer.
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