Director, Demand Generation
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Job Description
Director of Demand Generation leading account-based marketing strategies for fintech startup. Building AI-first demand generation programs to engage target accounts and drive pipeline.
Responsibilities:
- Build the demand generation engine. Stand up the demand gen programs, plays, data, and tooling that connect to and fuel the rest of the unified pipeline team — events and field marketing, SDRs, and sales associates — so that target accounts keep progressing through every stage of their journey.
- Make demand generation AI-native. Lead a demand motion built as a closed loop: agents research every target account, watch for trigger events like fund closes, executive moves, and competitor signals, and personalize outreach the moment a buying window opens. Channel-native creative is composed from canonical positioning, voice, and proof points rather than re-derived from scratch for each campaign, and spend reallocates on measured response so what works sharpens the next cycle.
- Break the demand generation playbook. The firms we're after are a small, sophisticated audience that tunes out generic marketing. You’ll need to go beyond the tried-and-true channels every demand gen playbook reaches for and invent unconventional programs, formats, and moments that earn attention and trust with this audience.
- Build and develop a high-performing, AI-fluent team. Hire, lead, and grow a team of campaign and channel marketers who work AI-first by default. Set clear ownership, coach for impact, and raise the bar on the quality and velocity of the work.
- Operationalize account targeting and tiering. Partner with sales to sharpen the ideal customer profile, select and prioritize target accounts, and align on shared goals and account priorities.
- Orchestrate across the motion. Build a tight operating rhythm with the outbound and field teams you sit alongside, so that targeting, account status, and next steps stay shared and the full motion moves accounts forward together.
- Own the number. Be accountable for the pipeline your programs create, and define and report on the metrics that matter — account progression, pipeline created, and win rate.
- Own the budget. Allocate ABM and channel spend, including agency investment, to the highest-return programs.
Requirements:
- 6+ years of B2B marketing experience, including leading account-based or demand generation teams and managing people.
- Proven success running account-based marketing, including owning account targeting and tiering, building tiered program models, and driving measurable pipeline from named accounts.
- Experience working in an AI-forward environment and a demonstrated track record of applying AI to do the work better and faster.
- Deep multi-channel expertise across paid, digital, social, direct mail, web, content, and lifecycle, with a strong grasp of how channels work together to move an account forward.
- Experience leading agency or vendor relationships as an extension of an in-house team.
- A strong partnership orientation with sales, and fluency in how SDRs, AEs, and sales teams operate against named accounts.
- Sharp analytical and measurement skills. You define success in terms of pipeline and revenue, not activity, and you manage budget to return.
- Fluency with a modern, AI-native GTM stack, including data enrichment and orchestration (e.g., Clay), signal and intent platforms (e.g., Common Room, 6sense), marketing automation, and CRM.
- A builder's mindset, meaning you are energized by standing things up, creating structure, and operating with ambiguity.
- Experience in fintech or other complex enterprise SaaS is preferred. Familiarity with private markets (private equity, venture capital, commercial real estate, etc.) is a plus.
Benefits:
- Health, dental, and vision care for you and your family
- Life insurance
- Mental wellness coverage
- Fertility and growing family support
- Flex Time Off in addition to company-paid holidays
- Paid family leave, medical leave, and bereavement leave policies
- Retirement saving plans
- Allowance to customize your work and technology setup at home
- Annual professional development stipend
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