Media Buyer – B2B Performance Marketing
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Job Description
Media Buyer responsible for managing B2B Meta ad campaigns end to end. Driving booked calls and qualified sales opportunities for AI-focused company.
Responsibilities:
- **THE WORK**
- This is a B2B Meta ads seat. You'll own campaigns end to end — strategy, targeting, budget, testing, optimization — for B2B audiences specifically. This is not a B2C DTC role and not a brand-awareness role.
- Success here is not measured by clicks or impressions. It's measured by **booked calls and qualified sales opportunities**. If your campaigns don't produce pipeline, they don't work — no matter how good the CTR looks.
- You'll also need to produce creative yourself. This is not a pure media-buying seat where someone else hands you finished ads. You need to be able to draft, write, and create direct-response static and video ad concepts when needed.
- **HOW WE WORK**
- Pipeline accountability, not vanity metrics
- Transparent reporting — you explain what's working and why, with data behind every recommendation
- Fast-paced, feedback-heavy environment — you take feedback without ego and give it constructively
- Small senior team, direct line to operators, zero bureaucracy
- **WHAT YOU'LL ACTUALLY DO**
- Build, launch, and manage B2B Meta ad campaigns end to end
- Own targeting, budget allocation, and ongoing optimization
- Draft and create direct-response static and video ad concepts
- Report weekly on performance with clear, data-backed recommendations
- Iterate quickly based on what the data shows — not personal preference
- Collaborate with the creative and growth teams on testing roadmaps
Requirements:
- **WHAT WE'RE LOOKING FOR****
- Must-have:
- Proven experience running **B2B** Meta ad campaigns end to end — strategy, targeting, budget, optimization
- A track record of generating **booked calls or qualified sales opportunities** — not just traffic or engagement metrics
- Ability to provide transparent, data-backed reporting and clear optimization recommendations
- Proven ability to **draft, write, create, and publish** compelling direct-response static and video ads
- Comfortable in a fast-paced environment — can take and give feedback constructively
- Strong signals:
- Currently working at a performance/ads agency (ideal — agency environments build the range and pace this role requires)
- Experience across multiple B2B client accounts simultaneously
- Has built or owned a reporting dashboard tying spend directly to pipeline outcomes
- Can show specific before/after optimization decisions with named results
- Not the right fit for:
- B2C/DTC-only media buyers with no B2B experience
- Pure creative people with no media buying or spend management experience
- Pure media buyers who have never personally written or built an ad
- People who report on CTR/impressions without connecting to pipeline or revenue
- ****
Benefits:
- **BENEFITS**
- Fully remote
- Direct access to founders and CMO
- Real budget, real spend, real pipeline accountability
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