Demand Generation Manager
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Job Description
Demand Generation Manager responsible for driving B2B pipeline growth at Quartile. Designing multi-channel campaigns and optimizing funnel performance for e-commerce success.
Responsibilities:
- Own and scale Quartile’s demand generation engine, driving measurable pipeline growth across key markets
- Design and execute multi-channel campaigns that connect data-driven insights with compelling storytelling
- Partner closely with Sales, Product Marketing, and RevOps to move prospects from first touch through conversion
- Build and own the end-to-end demand generation roadmap, spanning awareness, acquisition, and conversion across key markets
- Execute and iterate targeting our Ideal Customer Profile
- Develop audience-specific messaging and campaign assets aligned to product launches and GTM priorities
- Define, track, and report on key funnel metrics (MQLs, SQLs, conversion rates, pipeline contribution, ROI)
- Build dashboards and reporting in Salesforce, or similar systems to monitor campaign health and lead flow
- Optimize targeting, messaging, and creative for stronger engagement and conversion
- Own performance and budget for LinkedIn Ads, Google Ads, email, and programmatic/display channels
- Partner with content marketing on SEO and SEM strategies to strengthen visibility and inbound demand
- Collaborate with marketing teammates to amplify campaigns around industry conferences, webinars, and co-marketing initiatives
Requirements:
- 4–6 years in B2B demand generation, growth marketing, or pipeline marketing — ideally in SaaS, AdTech, or ecommerce technology
- Proven track record driving measurable B2B pipeline growth through multi-channel marketing
- Strong command of marketing analytics, attribution modeling, and funnel optimization
- Proficiency in Salesforce CRM, HubSpot, Google Ads, and LinkedIn Campaign Manager
- Hands-on experience designing and executing targeting
- Ability to blend data-driven decisions with compelling storytelling and campaign creative
- Strong collaboration and communication skills, with comfort partnering across Sales, Product, and RevOps
Benefits:
- Comprehensive Insurance Coverage
- 401K Plan with Employer Match
- Generous Paid Time Off (24 Vacation days, 7 Sick days, 12 Company Holidays, Short Summer Fridays)
- Company Laptop + additional tech accessories
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