Paid Media Specialist
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Job Description
Paid Media Specialist managing media campaigns for e-commerce brands. Working with analytics and optimization strategies for successful paid traffic conversion.
Responsibilities:
- Launch, manage, and optimize paid media campaigns across Meta (Facebook & Instagram), Google Ads, and other performance marketing channels.
- Monitor daily campaign performance and implement optimization strategies to improve ROAS, CPA, CTR, and overall campaign efficiency.
- Conduct A/B testing on ad creatives, copy, and landing pages to identify high-performing variations.
- Manage campaign budgets and ensure spend aligns with performance targets and business goals.
- Track and analyze campaign performance using tools such as Google Analytics, Meta Ads Manager, and other analytics platforms.
- Prepare performance reports with actionable insights and recommendations for campaign improvements.
- Support customer acquisition efforts through paid media strategies aligned with e-commerce conversion funnels.
- Collaborate with the creative team to ensure ad creatives align with brand messaging and campaign goals.
- Work closely with marketing and creative teams to align campaign execution with broader marketing initiatives.
Requirements:
- 2+ years of experience managing paid media campaigns for e-commerce brands, preferably within consumer products.
- Hands-on experience managing Meta Ads and Google Ads campaigns.
- Experience conducting A/B testing and campaign optimization to improve performance outcomes.
- Strong understanding of paid media performance metrics such as ROAS, CPA, CTR, and CPC.
- Familiarity with Google Analytics and other performance tracking tools.
- Experience with Shopify store management, analytics, and conversion rate optimization.
- Understanding of e-commerce customer acquisition funnels and digital marketing strategy.
- Excellent written and verbal English communication skills.
- Strong analytical mindset with the ability to interpret data and identify optimization opportunities.
- Highly organized with the ability to manage multiple campaigns simultaneously.
Benefits:
- Final compensation is set after evaluating experience and location.
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