Demand Generation Marketing Manager
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Job Description
Demand Generation Manager at Ascend Technologies driving growth by generating leads through diverse marketing channels. Collaborating with teams to optimize campaigns and enhance brand presence.
Responsibilities:
- Develop, execute, and reconcile multi-channel marketing campaigns (digital, paid social, email, events, and webinars) designed to generate new-logo pipeline
- Collaborate with Business Development and Channel/Alliances teams to align campaign messaging, lead quality, and handoff processes
- Plan and/or manage, and reconcile local, regional, and national events (sponsorships, Microsoft-aligned campaigns, associations, etc.) to drive awareness and lead engagement
- Partner with Ascend’s alliances (e.g., Microsoft, TD SYNNEX) to leverage MDF and co-op programs for joint campaigns and lead sharing
- Manage ABM programs leveraging HubSpot, Salesforce, ZoomInfo, and intent data for intent-based targeting
- Collaborate with Marketing AI & Operations Manager to measure performance and continuously optimize campaigns using data insights and AI tools
- Develop campaign content in collaboration with the Client Success Marketing Manager
- Track lead conversion and pipeline metrics, ensuring clear attribution for new-logo revenue
Requirements:
- 5+ years of MSP, cybersecurity, cloud, CRM, and/or IT solutions marketing experience
- Proven success in demand generation and event-based marketing
- Expertise of all areas of HubSpot Marketing Hub
- Strong understanding of the sales funnel and ABM principles
- Experience overseeing budget, tracking ROI, and coordinating co-marketing initiatives
- Excellent communication, relationship, pro-active planning, and project management skills
- Proficient with design tools, Adobe Creative Cloud platforms and Canva
Benefits:
- health, dental, and vision insurance
- retirement savings options
- flexible time off (FTO)
- professional development opportunities
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