Demand Generation Specialist
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Job Description
Demand Generation Specialist focused on pipeline growth through multi-channel marketing campaigns in a remote role. Collaborating closely with sales for effective lead qualification and nurture processes.
Responsibilities:
- Execute integrated demand generation campaigns across email, website, paid channels, and organic programs.
- Build and optimize email marketing campaigns including newsletters, nurture flows, promotional sends, and triggered automation.
- Build AI workflows to generate additional pipeline and opportunities
- A/B test subject lines, CTAs, landing pages, and messaging to continuously improve performance.
- Track, analyze, and report on campaign performance metrics, including MQLs, opportunities, conversion rates, and pipeline contribution.
- Manage website updates to support campaigns, product launches, and conversion optimization efforts.
- Optimize landing pages and forms to improve lead capture and user experience.
- Partner with marketing leader and web teams to improve SEO, site engagement, and conversion rates.
- Monitor website analytics and recommend improvements based on data insights.
- Develop and manage lead nurture programs aligned to buyer stages and personas.
- Support lead scoring model implementation and ongoing optimization in collaboration with sales.
- Ensure proper lead routing, qualification criteria (MQL/SQL definitions), and CRM hygiene.
- Analyze funnel performance and identify gaps in lead progression.
- Work closely with sales to align on feedback, lead quality, and conversion improvement opportunities.
- Maintain dashboards and reporting on demand generation KPIs.
- Provide insights into campaign ROI, attribution, and pipeline impact.
- Identify trends and recommend strategies to improve lead quality and marketing effectiveness.
Requirements:
- 3+ years of demand generation experience (PLG experience preferred)
- Hands-on experience with marketing tech stack (Salesforce, Qualified, etc.)
- Experience managing email campaigns and automated nurture workflows
- Strong understanding of B2B marketing funnels and lead qualification (MQL/SQL)
- Experience with website and landing page optimization
- Analytical mindset with proficiency in marketing analytics
- AI-forward thinking around lead follow-up and conversion
- Ability to build AI workflows that generate pipeline and opportunities
- Experience in a similar B2B SaaS or enterprise software environment preferred
- Experience with lead scoring model design and implementation preferred
Benefits:
- Health insurance
- Retirement plans
- Paid time off
- Flexible work arrangements
- Professional development
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