Digital Analytics Associate, University Communications
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Job Description
Digital analytics associate monitoring media risks and reputational threats for Johns Hopkins University. Optimizing communications, campaigns, reporting, and digital engagement through analytics and AI.
Responsibilities:
- Develop and implement comprehensive tactical communications plans
- Provide consultation and recommendations for communication media supporting major publications, initiatives, and programs
- Write and produce marketing, promotional, editorial, and publication materials
- Gather data, report, and analyze brand mentions, earned media, social media, and reputational risks
- Provide real-time crisis monitoring for the university
- Generate creative approaches to communicate, market, and promote subject matter
- Serve as a subject matter expert for multiple communications vehicles
- Write and edit publications, reports, web pages, grants, executive remarks, and news releases
- Conduct interviews, research, and information gathering
- Manage production materials, including artwork, graphics, pictures, and illustrations
- Coordinate and review communications staff, freelancers, photographers, production staff, and vendors as applicable
- Provide editorial oversight for communications vehicles
- Lead marketing plans, media, web, and public relations strategies
- Manage vendor agency relationships
- Lead external media planning and buying, marketing events, and partnership marketing
- Lead engagement and relationship-management strategies using email, Salesforce, and CRM tools
- Optimize SEO/SEM, email campaigns, user experience, digital advertising, promotions, and social media
- Measure and analyze campaigns and project data using KPIs and ROI analysis
- Develop creative briefs and ensure timely, accurate messaging
- Implement best practices across paid and unpaid channels
- Organize promotional events and ensure delivery of materials and merchandise
- Ensure brand consistency across websites, email, social media, events, and print materials
- Lead website strategy and manage associated vendors
- Monitor relevant landscapes and provide insights and recommendations
- Manage area budgeting and forecasting
- Collaborate with peers to share learnings and cross-promote programs
- Champion digital analytics and research to inform communications strategy and institutional leadership
- Produce daily media monitoring reports for executive and communications leadership, including risk analysis
- Leverage AI and automation tools to improve reporting and monitoring
- Review, revise, and distribute contractor-generated brand monitoring reports
Requirements:
- Bachelor's Degree in a related field
- Four years of related experience
- Additional education may substitute for required experience
- Additional related experience may substitute for required education beyond a high school diploma/graduation equivalent, subject to the JHU equivalency formula
- Experience with media analysis and reporting tools such as Meltwater, BuzzSumo, and SimilarWeb preferred
- Familiarity with AI capabilities, data visualizations, and dashboards preferred
- Intermediate campaign management
- Intermediate communications planning
- Intermediate content marketing
- Developing digital communications proficiency
- Intermediate editing
- Intermediate editorial research
- Intermediate event planning
- Intermediate media monitoring and analysis
- Intermediate project coordination
- Intermediate vendor relationship management
- Intermediate writing
Benefits:
- Total rewards package supporting health, life, career, and retirement
- Seasonal flu vaccine required, with religious or medical exceptions
- Pre-employment accommodations and accessibility support
- Remote work arrangement
- Monday–Friday schedule, 8:30am–5:00pm
- Background check process with individualized review of prior criminal history
- Equal opportunity employment
- Required vaccinations for applicable clinical, laboratory, research, or community-contact positions provided at no cost through Occupational Health
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