Digital Marketing and Website Management Specialist
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Job Description
Digital Marketing and Website Management Specialist providing remote services to clients worldwide. Managing website updates, SEO, and email campaigns with a focus on business efficiency.
Responsibilities:
- Update the website using the Divvy theme, ensuring all content is accurate, engaging, and visually appealing.
- Implement SEO best practices for on-page and off-page optimization.
- Upload new blog posts to the website, ensuring proper formatting, alignment with SEO strategies, and the inclusion of relevant images and tags.
- Update the website with current specials and promotions.
- Populate and manage the Mailchimp database, ensuring accurate segmentation based on audience behavior.
- Plan, segment, and execute email marketing campaigns.
- Create and upload posts for social media competitions.
- Manage the selection of competition winners and oversee responses on social media platforms.
- Provide regular reports on website analytics, email campaign performance, and social media engagement.
- Conduct A/B testing for email campaigns and website content.
Requirements:
- Proven experience with WordPress, specifically with Divvy themes or similar.
- Strong technical skills in website management, including familiarity with HTML, CSS, and basic JavaScript for troubleshooting and updates.
- Deep understanding of SEO best practices, including experience with SEO tools (e.g., Google Analytics, SEMrush, Ahrefs).
- Proficiency in Mailchimp, including experience with setting up automated campaigns, list segmentation, and performance analysis.
- Experience with social media management tools (e.g., Hootsuite, Buffer) and reporting metrics.
- Familiarity with A/B testing methodologies and tools to drive optimization of digital marketing efforts.
- Familiarity with Google Ads (navigating the interface, basic edits, and reporting). Google Ads certification is a plus but not required.
Benefits:
- Competitive rates
- Weekly payments
- Various open roles are available
- Free training and upskilling
- Constant support and guidance
- A vibrant community always ready to support you
- And more!
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