Digital Marketing Coordinator – Ad Operations
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Job Description
Digital Advertising Coordinator responsible for assisting in paid media campaigns and client management. Collaborating across platforms and ensuring operational excellence in advertising strategy execution.
Responsibilities:
- Assists Digital Ad Managers in the setup, execution, and optimization of paid media campaigns in alignment with planned media strategy and objectives across multiple clients
- The Ad Ops Coordinator will be hands-on in multiple platforms, including Google Ads, Microsoft Ads, StackAdapt, MNTN, DV360, Meta, TikTok, LinkedIn, Reddit, and other platforms in accordance with approved media plans and strategies
- Supports Digital Ad Managers with monitoring, troubleshooting, optimization, and QA of campaigns
- As needed, provide reporting support
- QAs and tests creatives and ads before launching, verifying all ad units are functioning properly, and reporting correctly on internal ad servers
- Builds campaigns in adherence to the approved taxonomy structure, and collaborates with Digital Ad Managers to enhance the taxonomy as needed to ensure clean and thorough reporting
- Owns updating internal mapping document with all tags and their specifications to share with Digital Ad Managers
- Diligently audits spend pacing, delivery, and performance to ensure campaigns stay on track and on budget, promptly raising issues to Digital Ad Managers
- Ensures accurate measurement of campaigns by monitoring and QAing floodlights, pixels, and tracked events
- Is consistently curious and inquisitive – learn how platforms work and bring questions and ideas to the Digital Advertising team to help maximize campaigns’ effectiveness
- Regularly and consistently interacts with the Digital Advertising team with clear, concise communications
- Researches and stays abreast of trends in advertising, especially as pertains to clients’ industries and verticals
Requirements:
- 3+ years of experience designing and managing paid advertising campaigns to specific ROI goals
- B2B experience and/or agency experience is a big plus
- 1+ year managing lead generation partners
- Hands-on experience with multiple social advertising platforms (Meta, LinkedIn, Reddit, etc.)
- Experience managing ALL facets of digital advertising campaigns
- Experience making effective pitches/presentations to key decision makers
- Experience leading meetings and proactively managing client/stakeholder relationships
- Experience with data analysis, visualization, and presentation
- Experience using analytics tools (Google Analytics, Adobe Analytics, etc.)
- Strong project management and communication skills
- Ability to quickly learn new software applications
Benefits:
- Competitive salary
- Flexible time-off policy
- Medical, dental, and vision coverage plus 401(k) matching and Flexible Spending Account (FSA)
- Remotely work for a company that was built for remote work
- Work with top-tier clients
- Great colleagues who value teamwork, skill, and ability more than fancy rhetoric
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